Ashley’s BLOG
Ashley Dudarenok regularly writes about the latest news on the China market, Chinese consumers, tech giants, social media marketing and more while also sharing her insights and discussing the latest trends in China.
LATEST CHINA MARKETING
AND CONSUMERS INSIGHTS
Word of mouth isn’t just chatter in China—it’s currency. When digital ads struggle to gain trust and influencer fatigue sets
Social CRM in China isn’t an optional layer on top of marketing—it’s the system behind how brands build trust, deliver
China has emerged as the global epicenter of retail innovation, setting a new benchmark for how retail technology is reshaping
You’ve heard it before: “Gen Z is lazy.” “They’re glued to their phones.” These aren’t just offhand remarks—they’re stereotypes influencing
Buying a product straight from a video, post, or chat—without ever leaving the app—is no longer a novelty. It’s the
Leadership in China is shaped by thousands of years of philosophy, decades of political transformation, and the realities of managing
China is redefining personalization in retail by blending artificial intelligence, real-time data, and emotionally attuned consumer strategies. From dynamic product
Customer loyalty in China is not driven by habit or convenience. It’s rooted in how well a brand earns trust,
China’s Gen Z—born between 1995 and 2010—totals more than 260 million people, making up nearly 15% of the population. However,
Understanding what is consumer behavior is more critical than ever for brands aiming to thrive in China’s dynamic market in
AI is no longer experimental—it’s foundational. According to McKinsey’s latest Global AI Survey (2024), over 78% of global companies report
Customer centricity has become more than a buzzword—it’s now a strategic imperative. Businesses worldwide are shifting their focus from internal