Ashley’s BLOG
Ashley Dudarenok regularly writes about the latest news on the China market, Chinese consumers, tech giants, social media marketing and more while also sharing her insights and discussing the latest trends in China.
LATEST CHINA MARKETING
AND CONSUMERS INSIGHTS
When Xiaomi customers noticed glitches or had ideas for better features, they didn’t shout into a void. In 2024, the
Loyalty matters more than ever in China. The country’s retail market hit over US$2 trillion in 2024, and shoppers now
In 2024, China’s cultural industry reached an all‑time high of ¥19.14 trillion (around US$2.67 trillion), growing more than 7 percent
Customer centricity in China is not a layer added to business strategy. The core drives how products are built, services
China’s Internet of Things (IoT) revolution is not theoretical or niche – it’s woven into everyday life. By late 2024,
Voice commerce isn’t a future trend—it’s here and changing how people shop. In 2024, global voice-driven shopping reached $116.8 billion,
Key Takeaways from Viral Marketing in China Here’s a quick summary of the main points covered in this article: Want
Livestreaming has become a cornerstone of digital commerce in China, turning real-time video into a trusted shopping channel. It blends
Word of mouth isn’t just chatter in China—it’s currency. When digital ads struggle to gain trust and influencer fatigue sets
Social CRM in China isn’t an optional layer on top of marketing—it’s the system behind how brands build trust, deliver
China has emerged as the global epicenter of retail innovation, setting a new benchmark for how retail technology is reshaping
You’ve heard it before: “Gen Z is lazy.” “They’re glued to their phones.” These aren’t just offhand remarks—they’re stereotypes influencing