Regularly publishes books and mini-books to educate others about modern Chinese consumers, Chinese social media landscape, and ways to succeed in China with KOL promotion.
Download her latest mini book on PR crises in China here now.
ASHLEY IS A CHINA WATCHER,
3 TIME AMAZON BESTSELLING AUTHOR,
GLOBAL KEYNOTE SPEAKER, BLOGGER,
MEDIA CONTRIBUTOR AND
FEMALE LEADERSHIP ADVOCATE.
Here are Ashley’s best-selling books, which are available for purchase either through Amazon or from us at the event. Let us know which book you need and whether you want it in soft and hard copies for your event during the booking process. You may request a free copy here.
NEW RETAIL BORN IN CHINA GOING GLOBAL:
HOW CHINESE TECH GIANTS ARE CHANGING GLOBAL COMMERCE
Alibaba, Jingdong, Tencent and a growing group of innovative brands, retailers and
digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and
consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai.
“The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail.”
Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail:
The Future of Selling in a Post-Digital World
DIGITAL CHINA: WORKING WITH
BLOGGERS, INFLUENCERS AND KOLS
Dorie Clark, author of Entrepreneurial You and Stand Out
UNLOCKING THE WORLD’S LARGEST E-MARKET:
A GUIDE TO SELLING ON CHINESE SOCIAL MEDIA
If you want to expand your business to the world’s largest e-market, this is the book you need. In this extended and updated edition, Ashley Galina Dudarenok expands
her analysis to include the booming technology scene in China, where two giants
— Alibaba and Tencent — are engaged in an epic rivalry. You’ll also learn how new
technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicentre of tech innovation moves East and how Chinese
corporations are making big moves on the world stage.
“Ashley Galina Dudarenok has written a clear, analytical guide to digital marketing on Chinese social media. Merely projecting Western e-marketing onto the Chinese markets and platforms is unlikely to work; Dudarenok explains in readable detail why not and what to do about it. ”
Peter Gordon, SCMP, Editor of Asian Review of Books
mini book series
HAVE BEEN DEVELOPED FOR THE
SHORT 1 HOUR READ TO GIVE YOU
A HIGH LEVEL OVERVIEW OF THE SUBJECT.
DIGITAL CHINA MINI-BOOK SERIES
Ashley also has 7 mini-books available for the event’s organizers and attendees. Both electronic and physical copies are at your disposal. The books are available in digital format for organizers to download below.
Please indicate to us during the booking process if hard copies are needed during your events. The books are meant to be a 1 hour read that provides the reader with a high level overview of the subject.
SELLING TO CHINA THROUGH CROSS-BORDER E-COMMERCE
If you’ve ever thought about expanding your business into China but hesitated, this book is for you. There are plenty of cross-border e-commerce options available without having to set up a branch office or hire a large group of local staff. It’s a great solution for brands of all sizes.
MODERN CHINESE CONSUMERS
Chinese consumers are on everyone’s mind. Who are they? What do they want and need? How are they buying and how much are they spending? This indispensable guide is for anyone who wants to understand how people in China make their purchases and what leads them to make their purchasing decisions.
HOW TO WIN WITH CHINESE TOURISTS
If you’ve ever thought about attracting Chinese tourists to your location, shop or brand, this is the book for you. Find out who China’s outbound tourists are, where they’re going, what they’re buying and why.
HOW TO DO B2B MARKETING IN CHINA
If you are a B2B company operating in China, this book is for you. FInd out how to set yourself apart in the B2B space through the power of digital marketing and online platforms.
MICRO-INFLUENCER, KOCS AND PRIVATE POOLS
We all know that influencers, key opinion leaders (KOLs) and social media personalities of all kinds serve important roles in marketing on digital platforms. However, the crucial role that micro-KOLs and key opinion consumers play in China’s complex social media world is sometimes forgotten.
HOW TO PREVENT AND DEAL WITH PR CRISES IN CHINA
This book has been written to help companies avoid PR Crises when dealing with China. Find out examples of mistakes and PR Crises and get practical advice on how to respond to certain political, social, cultural, taste and preferences issues.
Ashley’s new mini-book on how companies in China and the rest of the world are
exploring the metaverse will be available in March 2023.
Ashley’s major bestsellers are a few years old, but the mini books are updated every 1-2 years to stay relevant in the fast changing China space. In 2023, her books published in 2019 on China tourism, Chinese consumers and the metaverse will be revamped to reflect the realities of 2023.
No. While some books are given as gifts for active participants as Ashley loves to gamify her keynotes, Ashley and her team do not give away paperback books. Contact us here to request either a physical or digital copy of Ashley’s books.
Where physical books are requested, the client will be the one to cover the shipment costs of the books.
Yes, this can be arranged with extra costs.
As far as session gifts are concerned, Ashley typically gifts her books and / or small China themed cultural gifts, like Summer Palace branded notepads.
Ashley sometimes gives away access to her signature China Digital video courses as a special gift to participants.
As to follow up workshops, some keynote sessions also continue as a series of workshops delivered by Ashely’s team and/or advisory calls. These add on services can be purchased as part of a follow-up bundle. Contact here for more.
Ashley Dudarenok’s books can be conveniently purchased through Amazon or from us prior to the event.
Ashley Dudarenok has published 7 mini-books. The digital copies of the books can be made available for free for the event’s organizers and attendees. Physical copies of the books shall be purchased either via Amazon or our team directly. Contact here for more.
Check out the digital copy of the mini books below.
Ashley’s latest mini-book on how companies in China and the rest of the world are exploring the metaverse and Web3 will be available in February 2023.