Ashley’s BLOG
Ashley Dudarenok regularly writes about the latest news on the China market, Chinese consumers, tech giants, social media marketing and more while also sharing her insights and discussing the latest trends in China.
LATEST CHINA MARKETING
AND CONSUMERS INSIGHTS
A conference keynote speaker sets the tone for the room long before the first panel begins. The strongest keynote does
China has moved past the stage where brands could treat stores, apps, content, and service as separate pieces of commerce.
Chinese consumers are not spreading their confidence across long lists of brands anymore. In a more cautious market, people are
China’s consumers have become far more deliberate with money. Households are weighing purchases carefully, cutting back on low-meaning spend, and
Tmall vs Taobao describes the two primary retail platforms inside Alibaba’s ecommerce ecosystem. Taobao operates as a discovery marketplace where
China’s ecommerce environment has changed rapidly in recent years. Product discovery now happens widely on Douyin, Xiaohongshu, and other content
Meta description: JD.com is one of China’s largest ecommerce platforms. This guide explains how JD built its logistics network, retail
Many people searching what is Kuaishou expect the name of a Chinese short video platform similar to Douyin. That description
When people search what is RedNote, they are often trying to understand why this platform appears so often in discussions
The rise of livestream commerce in China is more than an evolution in retail. It is a cultural shift where
Affordable luxury in China now sits much closer to ordinary life. In a more cautious consumer environment, people are spending
In our ChoZan’s 2026 consumer trends report, one of the clearest shifts in consumer behavior is the rise of personalized