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Alibaba offered the tech world a double-whammy in the last fortnight, first with the ceremonial passing of the torch from chairman Jack Ma in a heartfelt open letter, then with the unexpected signing of a joint venture arrangement with Russia’s leading tech player a week afterwards. The deal w...
The Largest Q&A Platform in China: Zhihu - Ashley Talks 105 https://www.youtube.com/watch?v=sqLqfLqfw4k&t=3s The Largest Q&A Platform in China: Zhihu In today’s Ashley Talks, Ashley talks about the largest Q&A platform in China - Zhihu. Zhihu is a Chinese version of Quora wi...
Speaking at TEDx (2018) https://www.youtube.com/watch?v=1OyqBkCJosE&t=130s   Have you ever thought about speaking at a big event like TEDx? A TEDx talk is a local gathering where TED-like talks and videos previously recorded at TED conferences are shared with the community. The...
China has risen from developing nation status to second place in the global GDP rankings in just a decade. The resulting improved living standards and greater spending by Chinese consumers has proven a tremendous opportunity for both local Chinese and global brands. These developments were also a sh...
While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms. However, WeChat doesn’t...
One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed for an effective marketing strategy. Without sufficient funding and/or incorrect budget allocation, they flounder, and fail to gain traction. Why is this such a common problem? P...
Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11 Global Shopping Festival, or Single’s Day, Alibaba set a record in total gross merchandise volumes. The amount of GMV processed by Alipay, which is part of t...
There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017  witnessed countless innova...
Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend. But he was actually doing a livestream, an extremely popular hobby for young people in China. China is way ahead of the rest of the world when it comes to embracin...
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