Latest China Marketing
and Consumers Insights
Alibaba offered the tech world a double-whammy in the last fortnight, first with the ceremonial passing of the torch from chairman Jack Ma in a heartfelt open letter, then with the unexpected signing of a joint venture arrangement with Russia’s leading tech player a week afterwards. The deal w...
https://www.youtube.com/watch?v=hjQOZ9HpwG4 Accounting for Entrepreneurs: How to use Accounting for Business. In today’s Ashley Talks, Ashley shares her experience from a fantastic presentation by Keith Cunningham she saw recently. Keith Cunningham is an American entrepreneur, international...
https://www.youtube.com/watch?v=5LanEd55pBU&t=10s In today’s Ashley Talks, you'll learn about China's exciting video platform Douyin. Douyin, also known as TikTok, recently became the world’s most downloaded non-game app in the iOS App Store. In this video you'll learn more about Douyin's dee...
The Largest Q&A Platform in China: Zhihu - Ashley Talks 105 https://www.youtube.com/watch?v=sqLqfLqfw4k&t=3s The Largest Q&A Platform in China: Zhihu In today’s Ashley Talks, Ashley talks about the largest Q&A platform in China - Zhihu. Zhihu is a Chinese version of Quora wi...
https://www.youtube.com/watch?v=gwkdlNZjR0Q&t=191s This episode of Ashley Talks Supercut is about growing your business through Masterminds. No, I'm not talking about a board game or an evil movie villain. A Mastermind group is a group of people who offer each other a combination of education...
WeChat Evolution: Latest WeChat Updates August 2018 https://www.youtube.com/watch?v=sBhePRP8AMw This episode of Ashley Talks is about WeChat, China's most prominent social network. I talk about WeChat's latest updates as of August 2018. Key talking points of the video: 1. WeChat’s lates...
China's Cross Border E-commerce Platform Xiaohongshu https://www.youtube.com/watch?v=DjpqF4-RHL0 Xiaohongshu ( Little Red Book, or simply RED) is a fast-growing social media and e-commerce platform in China. Xiaohongshu is a perfect choice for overseas brands that want to dip their toe int...
https://www.youtube.com/watch?v=F9e94P8ZZQQ&t=10s As a guest of Malaysian business TV show I was asked — what am I most excited about in China now. My answer “New Retail” and its integration in all parallels of China‘s life. More about this China CBEC platfrom in the video. 🙂 Subs...
Speaking at TEDx (2018) https://www.youtube.com/watch?v=1OyqBkCJosE&t=130s Have you ever thought about speaking at a big event like TEDx? A TEDx talk is a local gathering where TED-like talks and videos previously recorded at TED conferences are shared with the community. The...
China has risen from developing nation status to second place in the global GDP rankings in just a decade. The resulting improved living standards and greater spending by Chinese consumers has proven a tremendous opportunity for both local Chinese and global brands. These developments were also a sh...
While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms. However, WeChat doesn’t...
One of the biggest issues brands encounter when entering China is that they grossly underestimate the budget needed for an effective marketing strategy. Without sufficient funding and/or incorrect budget allocation, they flounder, and fail to gain traction. Why is this such a common problem? P...
Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11 Global Shopping Festival, or Single’s Day, Alibaba set a record in total gross merchandise volumes. The amount of GMV processed by Alipay, which is part of t...
China is leading the globe’s cashless trend with its ubiquitous mobile payments. According to Xinhua, the mobile payment market reached RMB 81 trillion (US$12.77 trillion) as of October 2017. Tencent’s WeChat Pay and Alibaba affiliate Ant Financial’s Alipay account for 90% of the industry. The...
How to Become a Professional Public Speaker (2018) Looking to upgrade your public speaking skills and become a thought leader in your industry? Public speaking is a crucial skill for entrepreneurs and business people so don't hesitate to put yourself out there. Ashley has always loved gett...
There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017 witnessed countless innova...
At Alibaba’s 2016 Computing Conference, Jack Ma focused his speech on five areas that are being transformed by technology. The list included new finance, new manufacturing, new technology and new energy with new retail at the center. Alibaba wants to use data and technology to transform retail, i...
Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend. But he was actually doing a livestream, an extremely popular hobby for young people in China. China is way ahead of the rest of the world when it comes to embracin...
ALIBABA founder Jack Ma brought up the concept of New Retail at the 7th Alibaba Computing Conference 2016. New Retail aims to merge online and offline retail, and use adequate information and Big Data technology to enhance customers’ shopping experience. New Retail – backed by technology and Big...
How to Succeed at Business Networking (2018) - Ashley Talks Supercut Episode 5 https://youtu.be/0ZfA5mdO_0M Want to become a master of networking and connect with industry leaders? Business networking is the key to success for many. Ashley believes in the famous saying ”You’re the avera...
Being a Female Entrepreneur in Hong Kong (2018)- Ashley Talks Supercut Episode 4 Female entrepreneurship is a topic very close to Ashley’s heart. As a female entrepreneur in Hong Kong for over 7 years, she has successfully built her business from scratch. She has also heard from a lot of wome...