Ashley’s BLOG
Ashley Dudarenok regularly writes about the latest news on the China market, Chinese consumers, tech giants, social media marketing and more while also sharing her insights and discussing the latest trends in China.
LATEST CHINA MARKETING
AND CONSUMERS INSIGHTS
Many people searching what is Kuaishou expect the name of a Chinese short video platform similar to Douyin. That description
When people search what is RedNote, they are often trying to understand why this platform appears so often in discussions
The rise of livestream commerce in China is more than an evolution in retail. It is a cultural shift where
Affordable luxury in China now sits much closer to ordinary life. In a more cautious consumer environment, people are spending
In our ChoZan’s 2026 consumer trends report, one of the clearest shifts in consumer behavior is the rise of personalized
Sustainable retail in China is entering a more commercially serious stage. In ChoZan’s Top 12 China Consumer Trends in 2026
Chinese consumers are becoming much stricter with ordinary spending, though demand has not disappeared. It has become more selective, more
In ChoZan’s latest report, Top 12 China Consumer Trends in 2026, one shift stands out with unusual clarity: Chinese consumers
ChoZan’s latest consumer trends report captures a major shift in China: AI has moved out of the back end and
Many people searching what is Douyin expect a description of a Chinese short video platform. The platform operates as a
China enters 2026 with a consumer market shaped by caution, selectivity, and a sharper sense of purpose. Households are saving
A WeChat mini program sits at the center of how commerce operates inside WeChat. Tencent introduced mini programs in 2017