Ashley’s BLOG
Ashley Dudarenok regularly writes about the latest news on the China market, Chinese consumers, tech giants, social media marketing and more while also sharing her insights and discussing the latest trends in China.
LATEST CHINA MARKETING
AND CONSUMERS INSIGHTS
Chinese millennials—roughly those born in the 1980s and 1990s—now constitute a massive cohort (about 320 million people, or 22% of China’s population).
In 2025, leadership and innovation are being redefined by rapid AI adoption, shifting global economies, and growing demands for purpose-driven
Imagine this: Millennials and Gen Z together account for about 70 percent of luxury purchases, with Gen Y making up
When Xiaomi customers noticed glitches or had ideas for better features, they didn’t shout into a void. In 2024, the
Loyalty matters more than ever in China. The country’s retail market hit over US$2 trillion in 2024, and shoppers now
In 2024, China’s cultural industry reached an all‑time high of ¥19.14 trillion (around US$2.67 trillion), growing more than 7 percent
Customer centricity in China is not a layer added to business strategy. The core drives how products are built, services
China’s Internet of Things (IoT) revolution is not theoretical or niche – it’s woven into everyday life. By late 2024,
Voice commerce isn’t a future trend—it’s here and changing how people shop. In 2024, global voice-driven shopping reached $116.8 billion,
Key Takeaways from Viral Marketing in China Here’s a quick summary of the main points covered in this article: Want
Livestreaming has become a cornerstone of digital commerce in China, turning real-time video into a trusted shopping channel. It blends
Word of mouth isn’t just chatter in China—it’s currency. When digital ads struggle to gain trust and influencer fatigue sets