Anna Jiao

Vivo mobile offers a useful lesson for leaders studying consumer technology in China. In smartphones, every brand competes for attention long before a buyer compares specifications. The brand stays relevant through product range, imaging identity, channel access, and close reading of daily user behavior. That mix makes Vivo Mobile a strong case study in competitive […]

Linsy Furniture shows how an online-first brand can scale a traditionally offline category in China. Furniture usually depends on showrooms, local trust, delivery support, and installation service. Yet Linsy built national relevance by connecting e-commerce demand with product breadth, data-led assortment, and offline experience. China’s retail market gives this case wider importance. In 2025, total

In our China Economic Mega Report 2025, one of the clearest shifts in Chinese consumer technology is cars changing from a physical product into a software defined vehicles. The consequence shows in the numbers.  In the first two months of 2026, L2-level combined driver assistance penetration in China’s newly sold passenger vehicles reached 69.15%, up

China’s smartphone market produced a different number-one vendor in each of 2025’s first three quarters. That kind of volatility is unusual even for a saturated category. In our China Economic Mega Report 2025, one of the clearest structural patterns in Chinese consumer electronics is compressed competition. Five brands separated by fewer than four million annual

Midea is often searched as an appliance maker. Its China story is much bigger. Midea shows how household utility becomes brand power. The company won trust by entering daily routines, then expanded into premium appliances, AI home scenarios, logistics, energy, and industrial technology.  Its success is useful for business leaders because it connects three forces.