Trending in China

livestreaming in China

Livestreaming in China: Transforming E-Commerce

Livestreaming has become a cornerstone of digital commerce in China, turning real-time video into a trusted shopping channel. It blends entertainment, influencer engagement, and direct purchasing into one seamless experience. From luxury brands to agricultural co-ops, businesses across sectors are tapping into Livestream platforms to drive measurable results. Consumers no longer scroll; they watch, ask […]

Livestreaming in China: Transforming E-Commerce Read More »

word of mouth marketing

What Is Word of Mouth Marketing? Strategy & Success in China

Word of mouth isn’t just chatter in China—it’s currency. When digital ads struggle to gain trust and influencer fatigue sets in, brands that spark genuine conversations thrive. In this market, credibility isn’t earned through polished campaigns. It’s earned through people talking across WeChat groups, RedNote posts, and Douyin comment threads. Yet most global marketing teams

What Is Word of Mouth Marketing? Strategy & Success in China Read More »

What is social CRM

What Is Social CRM? How China Uses It to Connect & Convert

Social CRM in China isn’t an optional layer on top of marketing—it’s the system behind how brands build trust, deliver service, and drive sales. As global teams struggle with fragmented tools and one-way social campaigns, Chinese companies operate in a tightly integrated ecosystem. Every interaction—from a product inquiry to a purchase—is tracked, tagged, and personalized

What Is Social CRM? How China Uses It to Connect & Convert Read More »

portrait of young woman using mobile phone

Retail Technology in China: Trends & Innovation

China has emerged as the global epicenter of retail innovation, setting a new benchmark for how technology can reshape how people shop, pay, and interact with brands.  Traditional retail models are quickly becoming obsolete in a market driven by digital-native consumers, tight urban infrastructure, and mobile-first lifestyles. The fusion of social media, e-commerce, and intelligent

Retail Technology in China: Trends & Innovation Read More »

Gen Z stereotypes

How Gen Z Stereotypes Are Shaping Global Business

You’ve heard it before: “Gen Z is lazy.” “They’re glued to their phones.” These aren’t just offhand remarks—they’re stereotypes influencing how businesses hire, market, and innovate worldwide. Gen Z, loosely defined as those born between 1997 and 2012, is no longer an emerging generation. They’re already reshaping industries as both workers and consumers. According to

How Gen Z Stereotypes Are Shaping Global Business Read More »

customer loyalty

How to Build Customer Loyalty in China: Key Drivers & Strategies

Customer loyalty in China is not driven by habit or convenience. It’s rooted in how well a brand earns trust, shows cultural awareness, and stays present where daily decisions happen—both online and offline. In a market shaped by fast information flow, rising consumer expectations, and digital ecosystems built for interaction, loyalty must be earned repeatedly

How to Build Customer Loyalty in China: Key Drivers & Strategies Read More »

Gen Z shopping habits in China

Gen Z Shopping Habits in China: Online Trends, Luxury Buys & Where They Shop

China’s Gen Z—born between 1995 and 2010—totals more than 260 million people, making up nearly 15% of the population. However, their influence on consumer behavior far exceeds that figure. This generation shapes what, how, and why people buy, especially in digital retail. As Gen Z moves deeper into the workforce and gains financial independence, their

Gen Z Shopping Habits in China: Online Trends, Luxury Buys & Where They Shop Read More »

Women browsing luxury handbags in a store, highlighting luxury shopping trends.

What Is Consumer Behavior? A 2025 Guide for Global Brands

Understanding what is consumer behavior is more critical than ever for brands aiming to thrive in China’s dynamic market in 2025. Despite a 5.9% growth in the first quarter, retail sales growth slowed to 5.1% in April, indicating cautious consumer sentiment amid economic uncertainties. Chinese consumers are increasingly prioritizing quality, wellness, and meaningful experiences. A

What Is Consumer Behavior? A 2025 Guide for Global Brands Read More »

Team working on computers – Developers shaping future of AI

What Is the Future of AI? China’s Role in Business, Marketing & Tech

AI is no longer experimental—it’s foundational. According to McKinsey’s latest Global AI Survey (2024), over 78% of global companies report using AI in at least one core business function as of 2025. AI is already embedded in business operations, from predictive analytics and dynamic pricing to generative content and machine-led decision-making. Yet most organizations are

What Is the Future of AI? China’s Role in Business, Marketing & Tech Read More »

Why Hire a Keynote Speaker

Why Hire a Keynote Speaker?

The age old question “why hire a keynote speaker?”. Well, they distill complex ideas into engaging narratives, setting the stage for events with their ability to connect and inspire. A keynote speaker is important in establishing the event’s theme and guiding audience engagement, leaving a lasting impression that resonates long after the event concludes. Again,

Why Hire a Keynote Speaker? Read More »