Trending in China

Leaders often ask why a campaign that worked last year in China now feels flat. The answer sits inside Chinese consumer behavior as it plays out in 2026. The Chinese consumer reads signals across trust, value perception, identity, discovery, and convenience, and decides in minutes.  In 2025, China’s online retail sales reached RMB 15.97 trillion […]

Where does Gen Z shop in China? To answer this meaningfully, we must first understand who China’s Gen Z consumers are. China’s Gen Z, born roughly between the mid-1990s and early 2010s, accounts for about 15–19% of the nation’s population, with approximately 260 million young people forming a powerful, digitally native consumer group. This cohort

China’s silver economy refers to the market built around the needs, preferences, and spending power of people aged 60 and above. With more than 300 million seniors, older consumers are reshaping demand across healthcare, housing, financial services, smart devices, tourism, and community services. The government-linked estimate of the silver economy’s value is RMB 9 trillion

Public speaking tips are no longer optional for professionals in China’s competitive, global-facing environment. From corporate boardrooms to university classrooms, the ability to communicate ideas clearly and confidently shapes career progression, leadership credibility, and influence. As Chinese companies expand internationally and cross-cultural collaboration becomes routine, employers increasingly value speakers who can present with clarity, cultural

In China, doing business increasingly feels interactive rather than transactional. From shopping apps to financial platforms and workplace tools, companies use game mechanics to drive attention, loyalty, and measurable results. To understand what is gamification in business, it helps to look at how everyday actions become progress, rewards, and shared experiences. Gamification refers to the

China has set a high-profile objective under China’s National AI Strategy: to become the world leader in artificial intelligence by the mid-2020s. Under President Xi Jinping’s directive that AI is a “strategic technology” reshaping industries and daily life, the Chinese government positions AI as a core pillar of its modernization drive, known as “科技强国” (technological

Robots in real life in China are no longer experimental or confined to laboratories. They are already embedded in factories, hospitals, hotels, logistics networks, and increasingly, in homes. Over the past decade, China has become both the world’s largest producer and user of robots, turning automation into a visible, everyday presence rather than a background

In China, virtual shops are no longer experimental tech showcases — they’re becoming core engagement engines. Built with 3D modeling, AR/VR, and AI, these digital environments seamlessly merge the emotional impact of in-store experiences with the convenience of e-commerce.  Consumers don’t just browse; they enter branded worlds where avatars try products, digital humans offer guidance,

China is witnessing a rapid surge in its silver-haired population, presenting both challenges and opportunities. With over 300 million citizens aged 60 or older – roughly 22% of the population as of 2024 – ensuring a happy, fulfilling life for the elderly has become a pressing national priority. Rather than viewing an aging society as