Learning From China

What is consumer loyalty

What Is Consumer Loyalty? Definition & Marketing Insights

Loyalty matters more than ever in China. The country’s retail market hit over US$2 trillion in 2024, and shoppers now expect more than just products—they want good service, fair prices, and clear value for their time and money. China’s digital growth has made it easy for people to switch brands with just a few taps. […]

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what is cultural innovation

What Is Cultural Innovation? Definition & Real Examples

In 2024, China’s cultural industry reached an all‑time high of ¥19.14 trillion (around US$2.67 trillion), growing more than 7 percent over the previous year. That surge isn’t just about preserving the past—it’s about reimagining it. So, what is cultural innovation? In China, it’s the transformation of heritage through tech, design, and digital media—turning folk stories, traditional fashion, and classic

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Users sharing viral content on a mobile device

What Is Viral Marketing? How China Turns Content into Massive Reach

Key Takeaways Here’s a quick summary of the main points covered in this article: Want to go viral in China’s digital ecosystem? Connect with Ashley Dudarenok’s team for a tailored, on-the-ground strategy. What Makes Viral Content Tick in China In late 2024, a Kuaishou livestream pulled in nearly 10 billion yuan in one quarter from live

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social commerce

What Is Social Commerce and How China Is Shaping the Future of Shopping

Buying a product straight from a video, post, or chat—without ever leaving the app—is no longer a novelty. It’s the new standard. Social commerce blends content, community, and commerce into one seamless experience, collapsing the gap between discovery and purchase. And no one does it better than China. While Western brands struggle with rising ad

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Leadership styles in China

What Are Leadership Styles in China: Types, Traits & Management Approaches

Leadership in China is shaped by thousands of years of philosophy, decades of political transformation, and the realities of managing growth in one of the world’s most complex economies. It is not a carbon copy of Western frameworks. Instead, it blends hierarchical values, moral responsibility, and group-centered decision-making into a distinct model that continues to

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personalization in retail

Personalization in Retail: How China Is Redefining Customer Experience

China is redefining personalization in retail by blending artificial intelligence, real-time data, and emotionally attuned consumer strategies. From dynamic product recommendations to AI-powered storefronts, Chinese retailers are not merely responding to customer needs but anticipating them. In an era where global brands struggle to meet rising expectations, China is setting a pace that others are

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Why Hire a Keynote Speaker

Why Hire a Keynote Speaker?

The age old question “why hire a keynote speaker?”. Well, they distill complex ideas into engaging narratives, setting the stage for events with their ability to connect and inspire. A keynote speaker is important in establishing the event’s theme and guiding audience engagement, leaving a lasting impression that resonates long after the event concludes. Again,

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