Ashley’s BLOG
Ashley Dudarenok regularly writes about the latest news on the China market, Chinese consumers, tech giants, social media marketing and more while also sharing her insights and discussing the latest trends in China.
LATEST CHINA MARKETING
AND CONSUMERS INSIGHTS
Leadership in China is shaped by thousands of years of philosophy, decades of political transformation, and the realities of managing
China is redefining personalization in retail by blending artificial intelligence, real-time data, and emotionally attuned consumer strategies. From dynamic product
Customer loyalty in China is not driven by habit or convenience. It’s rooted in how well a brand earns trust,
China’s Gen Z—born between 1995 and 2010—totals more than 260 million people, making up nearly 15% of the population. However,
Understanding what is consumer behavior is more critical than ever for brands aiming to thrive in China’s dynamic market in
AI is no longer experimental—it’s foundational. According to McKinsey’s latest Global AI Survey (2024), over 78% of global companies report
Customer centricity has become more than a buzzword—it’s now a strategic imperative. Businesses worldwide are shifting their focus from internal
Customer engagement is about creating meaningful interactions with your audience at every touchpoint. It’s not just about solving problems—it’s about
Technological advancements have significantly transformed the retail industry. Innovations like omnichannel retail and conversational commerce have reshaped how retailers operate
The future of AI in retail is set to transform how businesses operate, innovate, and connect with their customers. Artificial
When planning an event, choosing the right speakers is crucial for engaging and inspiring your audience. Understanding the differences between
What is customer centricity? It’s the practice of placing customer needs, preferences, and experiences at the heart of business operations.