Ashley’s BLOG
Ashley Dudarenok regularly writes about the latest news on the China market, Chinese consumers, tech giants, social media marketing and more while also sharing her insights and discussing the latest trends in China.
LATEST CHINA MARKETING
AND CONSUMERS INSIGHTS
The future of retail is characterized by a seamless integration of online and offline experiences, driven by advancements in AI,
Retail technology refers to digital software, platforms, and innovations that help retailers manage and optimize their operations. Typically, retail tech
The age old question “why hire a keynote speaker?”. Well, they distill complex ideas into engaging narratives, setting the stage
1. Jack Ma’s new venture—pre-packaged meals? ‘Hangzhou Ma’s Kitchen Food’ launches in Alibaba’s hometown. This marks Jack Ma’s new venture
1. Does Japan and Thailand lose allure for Chinese tourists? China Trading Desk’s poll shows Japan dropped from the top
1. Big tech withheld Double 11 sales data. Alibaba and JD experienced sales growth during 2023 Double 11, but didn’t
1. China’s future in AI and humanoid robots. The country will establish a humanoid robot innovation system by 2025. The
China AI Strategy: Policy, Regulation & Global Impact in 2025
China is scaling up its artificial intelligence ambitions at an unprecedented pace. Morgan Stanley projects its domestic AI market could reach $1.4 trillion by 2030, a target that aligns with Beijing’s explicit goal of global AI leadership. In 2024 alone, it accounted for 61.5% of new global…
Top 50 Inspirational Females Changing the World Today
What do the world’s most inspirational females have in common? They don’t follow blueprints—they build their own. These women are redefining leadership across China and beyond, not through titles, but through impact. From founding billion-dollar tech startups to transforming eldercare, climate solutions, and education, these 50 inspirational…
Millennials Buying Behavior: Gen Y Trends & Insights
Chinese millennials—roughly those born in the 1980s and 1990s—now constitute a massive cohort (about 320 million people, or 22% of China’s population). Many came of age during China’s rapid economic boom and live predominantly in cities, making millennials buying behavior a defining force in today’s market. By 2024, China’s urbanization…
Top 15 Female Keynote Speakers on Leadership and Innovation
In 2024–2025, leadership and innovation will be redefined by rapid AI adoption, shifting global economies, and growing demands for purpose-driven business. Organizations are seeking keynote speakers who can inspire and deliver actionable strategies for thriving in this climate. This list spotlights 15 exceptional female keynote speakers —…
Marketing to Millennials in China: Strategies to Reach Gen Y
Imagine this: Millennials and Gen Z together account for about 70 percent of luxury purchases, with Gen Y making up the bulk. China’s millennial generation (Gen Y) – roughly those born 1980–1995 – has matured into a consumer powerhouse. They came of age amid China’s economic boom and…
What Is the Impact of Customer Centricity in Business?
When Xiaomi customers noticed glitches or had ideas for better features, they didn’t shout into a void. In 2024, the company sped up how it responded—rolling out faster updates and keeping users in the loop. That shift, driven by direct customer feedback, paid off. Satisfaction climbed, and…
What Is Consumer Loyalty? Definition & Marketing Insights
Loyalty matters more than ever in China. The country’s retail market hit over US$2 trillion in 2024, and shoppers now expect more than just products—they want good service, fair prices, and clear value for their time and money. China’s digital growth has made it easy for people…
What Is Cultural Innovation? Definition & Real Examples
In 2024, China’s cultural industry reached an all‑time high of ¥19.14 trillion (around US$2.67 trillion), growing more than 7 percent over the previous year. That surge isn’t just about preserving the past—it’s about reimagining it. So, what is cultural innovation? In China, it’s the transformation of heritage through tech, design, and…
Customer Centricity Examples That Define Business Innovation in China
Customer centricity in China is not a layer added to business strategy. The core drives how products are built, services are delivered, and data is translated into action. The most competitive Chinese companies treat every interaction as a signal and every signal as an opportunity to create…
What Is the Internet of Things (IoT)? Definition & Examples
China’s Internet of Things (IoT) revolution is not theoretical or niche – it’s woven into everyday life. By late 2024, the country had nearly 3 billion IoT connections, officially surpassing the number of mobile phone subscriptions. This explosive growth means Chinese commuters, shoppers, and homeowners routinely interact…