Trending in China

China’s Gen Z—born between 1995 and 2010—totals more than 260 million people, making up nearly 15% of the population. However, their influence on consumer behavior far exceeds that figure. This generation shapes what, how, and why people buy, especially in digital retail. As Gen Z moves deeper into the workforce and gains financial independence, their […]

Understanding what is consumer behavior is more critical than ever for brands aiming to thrive in China’s dynamic market in 2025. Despite a 5.9% growth in the first quarter, retail sales growth slowed to 5.1% in April, indicating cautious consumer sentiment amid economic uncertainties. Chinese consumers are increasingly prioritizing quality, wellness, and meaningful experiences. A

AI is no longer experimental—it’s foundational. According to McKinsey’s latest Global AI Survey (2024), over 78% of global companies report using AI in at least one core business function as of 2025. AI is already embedded in business operations, from predictive analytics and dynamic pricing to generative content and machine-led decision-making. Yet most organizations are