What Is E-Commerce Personalization in China?
China’s e‑commerce personalization isn’t just fancy marketing—it’s the heartbeat of the system. They call it 千人千面 (“a thousand faces”), and yes, your Taobao feed is literally built for you. The AI personalization market in China was valued at approximately US$48.54 billion in 2024 and is projected to reach nearly US$78.68 billion by 2035. Generative AI […]
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