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Customer centricity in China is not a layer added to business strategy. The core drives how products are built, services are delivered, and data is translated into action. The most competitive Chinese companies treat every interaction as a signal and every signal as an opportunity to create deeper value. This article presents customer centricity examples […]

China’s Internet of Things (IoT) revolution is not theoretical or niche – it’s woven into everyday life. By late 2024, the country had nearly 3 billion IoT connections, officially surpassing the number of mobile phone subscriptions. This explosive growth means Chinese commuters, shoppers, and homeowners routinely interact with smart devices and sensors daily.  Over 90%

Voice commerce isn’t a future trend—it’s here and changing how people shop. In 2024, global voice-driven shopping reached $116.8 billion, with projections hitting $151.4 billion in 2025. Behind this rapid growth is a shift toward more natural, frictionless ways to interact with digital services. Nowhere is this transformation more advanced than in China. Tech giants like Alibaba,

Livestreaming has become a cornerstone of digital commerce in China, turning real-time video into a trusted shopping channel. It blends entertainment, influencer engagement, and direct purchasing into one seamless experience. From luxury brands to agricultural co-ops, businesses across sectors are tapping into Livestream platforms to drive measurable results. Consumers no longer scroll; they watch, ask

Word of mouth isn’t just chatter in China—it’s currency. When digital ads struggle to gain trust and influencer fatigue sets in, brands that spark genuine conversations thrive. In this market, credibility isn’t earned through polished campaigns. It’s earned through people talking across WeChat groups, RedNote posts, and Douyin comment threads. Yet most global marketing teams

Social CRM in China isn’t an optional layer on top of marketing—it’s the system behind how brands build trust, deliver service, and drive sales. As global teams struggle with fragmented tools and one-way social campaigns, Chinese companies operate in a tightly integrated ecosystem. Every interaction—from a product inquiry to a purchase—is tracked, tagged, and personalized

China has emerged as the global epicenter of retail innovation, setting a new benchmark for how technology can reshape how people shop, pay, and interact with brands.  Traditional retail models are quickly becoming obsolete in a market driven by digital-native consumers, tight urban infrastructure, and mobile-first lifestyles. The fusion of social media, e-commerce, and intelligent

You’ve heard it before: “Gen Z is lazy.” “They’re glued to their phones.” These aren’t just offhand remarks—they’re stereotypes influencing how businesses hire, market, and innovate worldwide. Gen Z, loosely defined as those born between 1997 and 2012, is no longer an emerging generation. They’re already reshaping industries as both workers and consumers. According to

Customer loyalty in China is not driven by habit or convenience. It’s rooted in how well a brand earns trust, shows cultural awareness, and stays present where daily decisions happen—both online and offline. In a market shaped by fast information flow, rising consumer expectations, and digital ecosystems built for interaction, loyalty must be earned repeatedly

China’s Gen Z—born between 1995 and 2010—totals more than 260 million people, making up nearly 15% of the population. However, their influence on consumer behavior far exceeds that figure. This generation shapes what, how, and why people buy, especially in digital retail. As Gen Z moves deeper into the workforce and gains financial independence, their