Where Does Gen Z Shop in China? A Platform Breakdown
Where does Gen Z shop in China? To answer this meaningfully, we must first understand who China’s Gen Z consumers are. China’s Gen Z, born roughly between the mid-1990s and early 2010s, accounts for about 15–19% of the nation’s population, with approximately 260 million young people forming a powerful, digitally native consumer group. This cohort […]
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