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inspirational females

Top 50 Inspirational Females Changing the World Today

What do the world’s most inspirational females have in common? They don’t follow blueprints—they build their own. These women are redefining leadership across China and beyond, not through titles, but through impact.  From founding billion-dollar tech startups to transforming eldercare, climate solutions, and education, these 50 inspirational females are solving problems at scale and shifting […]

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millennials buying behavior

Millennials Buying Behavior: Gen Y Trends & Insights

Chinese millennials—roughly those born in the 1980s and 1990s—now constitute a massive cohort (about 320 million people, or 22% of China’s population). Many came of age during China’s rapid economic boom and live predominantly in cities, making millennials buying behavior a defining force in today’s market.  By 2024, China’s urbanization reached about 67%, meaning most millennials are urban

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female keynote speakers

Top 15 Female Keynote Speakers on Leadership and Innovation

In 2024–2025, leadership and innovation will be redefined by rapid AI adoption, shifting global economies, and growing demands for purpose-driven business. Organizations are seeking keynote speakers who can inspire and deliver actionable strategies for thriving in this climate. This list spotlights 15 exceptional female keynote speakers — seven based in China and eight from across

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Marketing to Millennials

Marketing to Millennials in China: Strategies to Reach Gen Y

Imagine this: Millennials and Gen Z together account for about 70 percent of luxury purchases, with Gen Y making up the bulk. China’s millennial generation (Gen Y) – roughly those born 1980–1995 – has matured into a consumer powerhouse. They came of age amid China’s economic boom and digital revolution, and today they lead luxury spending

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customer centricity examples

Customer Centricity Examples That Define Business Innovation in China

Customer centricity in China is not a layer added to business strategy. The core drives how products are built, services are delivered, and data is translated into action. The most competitive Chinese companies treat every interaction as a signal and every signal as an opportunity to create deeper value. This article presents customer centricity examples

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what is the internet of things

What Is the Internet of Things (IoT)? Definition & Examples 

China’s Internet of Things (IoT) revolution is not theoretical or niche – it’s woven into everyday life. By late 2024, the country had nearly 3 billion IoT connections, officially surpassing the number of mobile phone subscriptions. This explosive growth means Chinese commuters, shoppers, and homeowners routinely interact with smart devices and sensors daily.  Over 90%

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what is voice commerce

What Is Voice Commerce? How China Is Pioneering Voice-Driven Shopping

Voice commerce isn’t a future trend—it’s here and changing how people shop. In 2024, global voice-driven shopping reached $116.8 billion, with projections hitting $151.4 billion in 2025. Behind this rapid growth is a shift toward more natural, frictionless ways to interact with digital services. Nowhere is this transformation more advanced than in China. Tech giants like Alibaba,

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livestreaming in China

Livestreaming in China: Transforming E-Commerce

Livestreaming has become a cornerstone of digital commerce in China, turning real-time video into a trusted shopping channel. It blends entertainment, influencer engagement, and direct purchasing into one seamless experience. From luxury brands to agricultural co-ops, businesses across sectors are tapping into Livestream platforms to drive measurable results. Consumers no longer scroll; they watch, ask

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word of mouth marketing

What Is Word of Mouth Marketing? Strategy & Success in China

Word of mouth isn’t just chatter in China—it’s currency. When digital ads struggle to gain trust and influencer fatigue sets in, brands that spark genuine conversations thrive. In this market, credibility isn’t earned through polished campaigns. It’s earned through people talking across WeChat groups, RedNote posts, and Douyin comment threads. Yet most global marketing teams

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What is social CRM

What Is Social CRM? How China Uses It to Connect & Convert

Social CRM in China isn’t an optional layer on top of marketing—it’s the system behind how brands build trust, deliver service, and drive sales. As global teams struggle with fragmented tools and one-way social campaigns, Chinese companies operate in a tightly integrated ecosystem. Every interaction—from a product inquiry to a purchase—is tracked, tagged, and personalized

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