Trending in China

Customer loyalty in China is not driven by habit or convenience. It’s rooted in how well a brand earns trust, shows cultural awareness, and stays present where daily decisions happen—both online and offline. In a market shaped by fast information flow, rising consumer expectations, and digital ecosystems built for interaction, loyalty must be earned repeatedly […]

China’s Gen Z—born between 1995 and 2010—totals more than 260 million people, making up nearly 15% of the population. However, their influence on consumer behavior far exceeds that figure. This generation shapes what, how, and why people buy, especially in digital retail. As Gen Z moves deeper into the workforce and gains financial independence, their

Understanding what is consumer behavior is more critical than ever for brands aiming to thrive in China’s dynamic market in 2025. Despite a 5.9% growth in the first quarter, retail sales growth slowed to 5.1% in April, indicating cautious consumer sentiment amid economic uncertainties. Chinese consumers are increasingly prioritizing quality, wellness, and meaningful experiences. A

AI is no longer experimental—it’s foundational. According to McKinsey’s latest Global AI Survey (2024), over 78% of global companies report using AI in at least one core business function as of 2025. AI is already embedded in business operations, from predictive analytics and dynamic pricing to generative content and machine-led decision-making. Yet most organizations are

1. Jack Ma’s new venture—pre-packaged meals? ‘Hangzhou Ma’s Kitchen Food’ launches in Alibaba’s hometown. This marks Jack Ma’s new venture amid post-pandemic eating habit shifts. Despite plans to fund this through Alibaba share sales earlier, a stock price plunge has delayed these sales. (South China Morning Post) — 2. China’s new visa-free policy sparks tourism

1. Does Japan and Thailand lose allure for Chinese tourists? China Trading Desk’s poll shows Japan dropped from the top to the 8th most popular travel destination for Chinese tourists. Thailand, initially the most popular this year, fell to the 6th place in Q3. Meanwhile, Singapore reigns in first. (Travel Daily News) — 2. Retail

1. Big tech withheld Double 11 sales data. Alibaba and JD experienced sales growth during 2023 Double 11, but didn’t reveal exact revenues. Alibaba’s platforms saw 402 brands each surpassing 100 million yuan in GMV. JD reported over 60 brands each exceeding 1 billion yuan in transaction volume. (SCMP) — 2. Chinese elderly love K-pop?

1. China’s future in AI and humanoid robots. The country will establish a humanoid robot innovation system by 2025. The goal is for China to become the global leader in this tech by 2027. (Yahoo! Finance) — 2. Shanghai now accepts overseas bank cards at key venues. Over 36,000 sales machines citywide will now accept