Ashley’s BLOG
Ashley Dudarenok regularly writes about the latest news on the China market, Chinese consumers, tech giants, social media marketing and more while also sharing her insights and discussing the latest trends in China.
LATEST CHINA MARKETING
AND CONSUMERS INSIGHTS
What do the world’s most inspirational females have in common? They don’t follow blueprints—they build their own. These women are
Chinese millennials—roughly those born in the 1980s and 1990s—now constitute a massive cohort (about 320 million people, or 22% of
In 2025, leadership and innovation are being redefined by rapid AI adoption, shifting global economies, and growing demands for purpose-driven
Imagine this: Millennials and Gen Z together account for about 70 percent of luxury purchases, with Gen Y making up
When Xiaomi customers noticed glitches or had ideas for better features, they didn’t shout into a void. In 2024, the
Loyalty matters more than ever in China. The country’s retail market hit over US$2 trillion in 2024, and shoppers now
In 2024, China’s cultural industry reached an all‑time high of ¥19.14 trillion (around US$2.67 trillion), growing more than 7 percent
Customer centricity in China is not a layer added to business strategy. The core drives how products are built, services
China’s Internet of Things (IoT) revolution is not theoretical or niche – it’s woven into everyday life. By late 2024,
Voice commerce isn’t a future trend—it’s here and changing how people shop. In 2024, global voice-driven shopping reached $116.8 billion,
Key Takeaways from Viral Marketing in China Here’s a quick summary of the main points covered in this article: Want
Livestreaming has become a cornerstone of digital commerce in China, turning real-time video into a trusted shopping channel. It blends
What Virtual Health Assistants Mean for the Future of Healthcare in China
The idea of a virtual health assistant once conjured images of chatbots offering generic advice. In China, however, digital health has evolved into a sophisticated ecosystem that combines artificial intelligence (AI), telemedicine, cloud infrastructure, and regulatory reforms. In 2025, the country’s health‑tech landscape has become one of…
What Are Service Robots and How RaaS Is Transforming Industries
China’s service robotics sector has evolved from science fiction to real-world necessity. Across restaurants, hospitals, warehouses, and city streets, robots now perform tasks once handled by people—delivering meals, cleaning floors, or disinfecting hospital wards. The rise of the Robotics-as-a-Service (RaaS) model has made this transformation accessible. Instead…
Technology for Seniors and the Silver Economy in China
China is witnessing a rapid surge in its silver-haired population, presenting both challenges and opportunities. With over 300 million citizens aged 60 or older – roughly 22% of the population as of 2024 – ensuring a happy, fulfilling life for the elderly has become a pressing national…
XR for Business: How Extended Reality Is Transforming Marketing
China’s XR for business sector has entered a decisive phase. What began as scattered VR and AR pilots is now an integrated national push—spanning 5.5G networks, cloud rendering, AI-driven spatial computing, and industrial digitization. Unlike Western markets, China’s XR strategy is anchored in policy, not hype. Ministries…
The Future of Robotics in Healthcare: How Medical Robots Are Transforming Care
China’s rapid demographic shifts, economic growth, and investments in cutting-edge technology have created fertile ground for the future of robotics in healthcare. In 2025, the nation’s population will continue to age rapidly, healthcare labor costs will increase, and the burdens of chronic diseases will rise. Yet China…
The Rise of ByteDance in 2025
In 2025, the rise of ByteDance had positioned the company as a global powerhouse beyond TikTok. Its dominance rests on three growth engines: Douyin’s ecosystem in China, TikTok’s international commerce push, and its Volcengine/Doubao AI platform. TikTok drives ByteDance’s global expansion, with TikTok Shop reshaping how consumers…
The Rise of Labubu: From Chinese Trend to Global Sensation
Pop Mart (泡泡玛特), the Beijing-based collectible toy retailer, has sparked the rise of Labubu, transforming a quirky elf from its The Monsters series into a worldwide pop-culture icon. Since its debut in 2019, Labubu’s charm and emotional resonance have fueled a global movement—embodying creativity, nostalgia, and the…
What Is E-Commerce Personalization in China?
China’s e‑commerce personalization isn’t just fancy marketing—it’s the heartbeat of the system. They call it 千人千面 (“a thousand faces”), and yes, your Taobao feed is literally built for you. The AI personalization market in China was valued at approximately US$48.54 billion in 2024 and is projected to…
What Is Cross-Cultural Leadership? Leading Across Cultures with China
Cross-cultural leadership is the ability to lead teams from different cultural backgrounds while respecting their values, communication styles, and decision-making traditions. In 2025, this skill will have become essential as global companies operate in highly complex, interconnected markets where cultural misalignment can undermine even the strongest strategies.…
What Is Retail Automation? Automation in China’s Retail Industry
What is retail automation? China’s retail automation is no longer experimental—it’s a C-suite priority. In 2025, total retail sales are projected to exceed, but margins remain thin as labor costs climb and customer expectations shift. Delivery within 30–60 minutes is now standard in top-tier cities, and regulators…