Ashley’s BLOG
Ashley Dudarenok regularly writes about the latest news on the China market, Chinese consumers, tech giants, social media marketing and more while also sharing her insights and discussing the latest trends in China.
LATEST CHINA MARKETING
AND CONSUMERS INSIGHTS
Songmont matters now because China’s luxury market is no longer defined only by European maisons, visible logos, and imported status
The luxury market is no longer rewarding labels that rely on logo visibility alone. In China, the more important question
The global luxury industry has spent decades perfecting a formula. European heritage, Italian craftsmanship, French savoir-faire. For any brand outside
China’s luxury story is entering a more complex phase. For decades, the country was treated mainly as the buyer of
The race to create ever‑more arresting outdoor advertising experiences is unfolding above China’s cities. Instead of static billboards or illuminated
Return fraud in China is entering a new phase. AI-generated damage photos are enabling fake refund claims to be made
China’s digital payments ecosystem is one of the most advanced in the world, but for foreign visitors, it has not
In November 2025, Alibaba Group launched the public beta of the Qwen App, a consumer-facing artificial intelligence application that surpassed
China’s retail sector is defined by one metric: minutes. A consumer in Shanghai opens an app, orders a bottle of
The next stage of robot hands in China is no longer about spectacle. It is about usefulness. China can already
Digital Actors in China have moved from novelty to a boardroom issue. In 2026, China’s entertainment platforms are no longer
China’s malls are learning a hard lesson. Foot traffic does not return because a building adds another coffee chain or