Ashley’s BLOG
Ashley Dudarenok regularly writes about the latest news on the China market, Chinese consumers, tech giants, social media marketing and more while also sharing her insights and discussing the latest trends in China.
LATEST CHINA MARKETING
AND CONSUMERS INSIGHTS
Customer loyalty in China is not driven by habit or convenience. It’s rooted in how well a brand earns trust,
China’s Gen Z—born between 1995 and 2010—totals more than 260 million people, making up nearly 15% of the population. However,
Understanding what is consumer behavior is more critical than ever for brands aiming to thrive in China’s dynamic market in
AI is no longer experimental—it’s foundational. According to McKinsey’s latest Global AI Survey (2024), over 78% of global companies report
Customer centricity has become more than a buzzword—it’s now a strategic imperative. Businesses worldwide are shifting their focus from internal
Customer engagement is about creating meaningful interactions with your audience at every touchpoint. It’s not just about solving problems—it’s about
Technological advancements have significantly transformed the retail industry. Innovations like omnichannel retail and conversational commerce have reshaped how retailers operate
The future of AI in retail is set to transform how businesses operate, innovate, and connect with their customers. Artificial
When planning an event, choosing the right speakers is crucial for engaging and inspiring your audience. Understanding the differences between
What is customer centricity? It’s the practice of placing customer needs, preferences, and experiences at the heart of business operations.
In 2025, competition is even more fierce and customer expectations are always changing. Indeed the significance of customer centricity cannot
Customer centricity is a strategic approach that prioritizes the customer in every decision and action an organization takes. By focusing
Customer Centricity Examples That Define Business Innovation in China
Customer centricity in China is not a layer added to business strategy. The core drives how products are built, services are delivered, and data is translated into action. The most competitive Chinese companies treat every interaction as a signal and every signal as an opportunity to create…
What Is the Internet of Things (IoT)? Definition & Examples
China’s Internet of Things (IoT) revolution is not theoretical or niche – it’s woven into everyday life. By late 2024, the country had nearly 3 billion IoT connections, officially surpassing the number of mobile phone subscriptions. This explosive growth means Chinese commuters, shoppers, and homeowners routinely interact…
What Is Voice Commerce? How China Is Pioneering Voice-Driven Shopping
Voice commerce isn’t a future trend—it’s here and changing how people shop. In 2024, global voice-driven shopping reached $116.8 billion, with projections hitting $151.4 billion in 2025. Behind this rapid growth is a shift toward more natural, frictionless ways to interact with digital services. Nowhere is this transformation more…
What Is Viral Marketing? How China Turns Content into Massive Reach
Key Takeaways Here’s a quick summary of the main points covered in this article: Want to go viral in China’s digital ecosystem? Connect with Ashley Dudarenok’s team for a tailored, on-the-ground strategy. What Makes Viral Content Tick in China In late 2024, a Kuaishou livestream pulled in…
Livestreaming in China: Transforming E-Commerce
Livestreaming has become a cornerstone of digital commerce in China, turning real-time video into a trusted shopping channel. It blends entertainment, influencer engagement, and direct purchasing into one seamless experience. From luxury brands to agricultural co-ops, businesses across sectors are tapping into Livestream platforms to drive measurable…
What Is Word of Mouth Marketing? Strategy & Success in China
Word of mouth isn’t just chatter in China—it’s currency. When digital ads struggle to gain trust and influencer fatigue sets in, brands that spark genuine conversations thrive. In this market, credibility isn’t earned through polished campaigns. It’s earned through people talking across WeChat groups, RedNote posts, and…
What Is Social CRM? How China Uses It to Connect & Convert
Social CRM in China isn’t an optional layer on top of marketing—it’s the system behind how brands build trust, deliver service, and drive sales. As global teams struggle with fragmented tools and one-way social campaigns, Chinese companies operate in a tightly integrated ecosystem. Every interaction—from a product…
Retail Technology in China: Trends & Innovation
China has emerged as the global epicenter of retail innovation, setting a new benchmark for how technology can reshape how people shop, pay, and interact with brands. Traditional retail models are quickly becoming obsolete in a market driven by digital-native consumers, tight urban infrastructure, and mobile-first lifestyles.…
How Gen Z Stereotypes Are Shaping Global Business
You’ve heard it before: “Gen Z is lazy.” “They’re glued to their phones.” These aren’t just offhand remarks—they’re stereotypes influencing how businesses hire, market, and innovate worldwide. Gen Z, loosely defined as those born between 1997 and 2012, is no longer an emerging generation. They’re already reshaping…
What Is Social Commerce and How China Is Shaping the Future of Shopping
Buying a product straight from a video, post, or chat—without ever leaving the app—is no longer a novelty. It’s the new standard. Social commerce blends content, community, and commerce into one seamless experience, collapsing the gap between discovery and purchase. And no one does it better than…