Ashley’s BLOG

Ashley Dudarenok regularly writes about the latest news on the China market, Chinese consumers, tech giants, social media marketing and more while also sharing her insights and discussing the latest trends in China.

LATEST CHINA MARKETING
AND CONSUMERS INSIGHTS

The Rise of Labubu: From Chinese Trend to Global Sensation

Pop Mart (泡泡玛特), the Beijing-based collectible toy retailer, has engineered one of the fastest-growing pop-culture trends of recent years: Labubu,

e-commerce personalization in China

China’s e‑commerce personalization isn’t just fancy marketing—it’s the heartbeat of the system. They call it 千人千面 (“a thousand faces”), and

Chinese executives in leadership meeting

Cross-cultural leadership is the ability to lead teams from different cultural backgrounds while respecting their values, communication styles, and decision-making

what is retail automation

What is retail automation? China’s retail automation is no longer experimental—it’s a C-suite priority. In 2025, total retail sales are

robots in retail stores

China’s retail sector is undergoing a high-tech transformation, with robots increasingly taking on roles from store clerks to warehouse pickers.

China A Strategy

China’s AI strategy is advancing at unprecedented speed, positioning the country as a frontrunner in the global race for artificial

inspirational females

What do the world’s most inspirational females have in common? They don’t follow blueprints—they build their own. These women are

millennials buying behavior

Chinese millennials—roughly those born in the 1980s and 1990s—now constitute a massive cohort (about 320 million people, or 22% of China’s population).

female keynote speakers

In 2025, leadership and innovation are being redefined by rapid AI adoption, shifting global economies, and growing demands for purpose-driven

Marketing to Millennials

Imagine this: Millennials and Gen Z together account for about 70 percent of luxury purchases, with Gen Y making up

impact of consumer centricity in business

When Xiaomi customers noticed glitches or had ideas for better features, they didn’t shout into a void. In 2024, the

What is consumer loyalty

Loyalty matters more than ever in China. The country’s retail market hit over US$2 trillion in 2024, and shoppers now

The Rise of Labubu: From Chinese Trend to Global Sensation
06Oct

The Rise of Labubu: From Chinese Trend to Global Sensation

Pop Mart (泡泡玛特), the Beijing-based collectible toy retailer, has engineered one of the fastest-growing pop-culture trends of recent years: Labubu, a quirky elf character in its The Monsters series. Introduced in 2019 and propelled to fame in 2024–2025, Labubu has become a global phenomenon – not as…

What Is E-Commerce Personalization in China? 
23Sep

What Is E-Commerce Personalization in China? 

China’s e‑commerce personalization isn’t just fancy marketing—it’s the heartbeat of the system. They call it 千人千面 (“a thousand faces”), and yes, your Taobao feed is literally built for you. The AI personalization market in China was valued at approximately US$48.54 billion in 2024 and is projected to…

What Is Cross-Cultural Leadership? Leading Across Cultures with China
16Sep

What Is Cross-Cultural Leadership? Leading Across Cultures with China

Cross-cultural leadership is the ability to lead teams from different cultural backgrounds while respecting their values, communication styles, and decision-making traditions. In 2025, this skill will have become essential as global companies operate in highly complex, interconnected markets where cultural misalignment can undermine even the strongest strategies.…

What Is Retail Automation? Automation in China’s Retail Industry
08Sep

What Is Retail Automation? Automation in China’s Retail Industry

What is retail automation? China’s retail automation is no longer experimental—it’s a C-suite priority. In 2025, total retail sales are projected to exceed ¥50 trillion (US$6.9–7.2T), but margins remain thin as labor costs climb and customer expectations shift. Delivery within 30–60 minutes is now standard in top-tier…

Robots in Retail Stores | How Robotics Is Transforming Shopping in China
08Sep

Robots in Retail Stores | How Robotics Is Transforming Shopping in China

China’s retail sector is undergoing a high-tech transformation, with robots increasingly taking on roles from store clerks to warehouse pickers. In 2024 and 2025, advanced robotics and AI are being deployed at supermarkets, malls, and convenience stores, as well as throughout e-commerce warehouses and delivery networks. These…

China AI Strategy: Policy, Regulation & Global Impact in 2025
24Aug

China AI Strategy: Policy, Regulation & Global Impact in 2025

China’s AI strategy is advancing at unprecedented speed, positioning the country as a frontrunner in the global race for artificial intelligence leadership. According to Morgan Stanley, China’s domestic AI market could reach $1.4 trillion by 2030, aligning with Beijing’s stated goal of becoming the world’s AI powerhouse.…

Top 50 Inspirational Females Changing the World Today
23Aug

Top 50 Inspirational Females Changing the World Today

What do the world’s most inspirational females have in common? They don’t follow blueprints—they build their own. These women are redefining leadership across China and beyond, not through titles, but through impact.  From founding billion-dollar tech startups to transforming eldercare, climate solutions, and education, these 50 inspirational…

Millennials Buying Behavior: Gen Y Trends & Insights
21Aug

Millennials Buying Behavior: Gen Y Trends & Insights

Chinese millennials—roughly those born in the 1980s and 1990s—now constitute a massive cohort (about 320 million people, or 22% of China’s population). Many came of age during China’s rapid economic boom and live predominantly in cities, making millennials buying behavior a defining force in today’s market.  By 2024, China’s urbanization…

Top 15 Female Keynote Speakers on Leadership and Innovation
15Aug

Top 15 Female Keynote Speakers on Leadership and Innovation

In 2025, leadership and innovation are being redefined by rapid AI adoption, shifting global economies, and growing demands for purpose-driven business. Organizations are seeking keynote speakers who can inspire and deliver actionable strategies for thriving in this climate. This list spotlights 15 exceptional female keynote speakers —…

Marketing to Millennials in China: Strategies to Reach Gen Y
13Aug

Marketing to Millennials in China: Strategies to Reach Gen Y

Imagine this: Millennials and Gen Z together account for about 70 percent of luxury purchases, with Gen Y making up the bulk. China’s millennial generation (Gen Y) – roughly those born 1980–1995 – has matured into a consumer powerhouse. They came of age amid China’s economic boom and…