Ashley’s BLOG
Ashley Dudarenok regularly writes about the latest news on the China market, Chinese consumers, tech giants, social media marketing and more while also sharing her insights and discussing the latest trends in China.
LATEST CHINA MARKETING
AND CONSUMERS INSIGHTS
Customer Engagement Strategies from China that Work
Customer engagement is about creating meaningful interactions with your audience at every touchpoint. It’s not just about solving problems—it’s about understanding your customers’ needs, preferences, and aspirations to provide them with exceptional brand experiences. By implementing effective customer engagement strategies, businesses can build trust, foster loyalty, and…
How Technology is Changing Retail
The retail industry has undergone a significant transformation due to technological advancements. Innovations like omnichannel retail and conversational commerce have reshaped how retailers operate and engage with customers. By integrating online and offline experiences, omnichannel strategies enhance customer convenience and satisfaction. Retailers can seamlessly connect their physical…
Future of AI in retail: Lessons from China 2025
The future of AI in retail is set to transform how businesses operate, innovate, and connect with their customers. Artificial intelligence (AI) has already begun reshaping the retail landscape, and as it continues to evolve, its potential to optimize processes, deliver hyper-personalized experiences, and anticipate customer needs…
Keynote Speaker Vs Guest Speaker
When planning an event, choosing the right speakers is crucial for engaging and inspiring your audience. Understanding the differences between a keynote speaker vs guest speaker ensures you select the best fit for your event. While both bring value, they serve distinct purposes, and knowing when to…
‘What is Customer Centricity?’, Integrating Expert Insights into Your Event
What is customer centricity? It’s the practice of placing customer needs, preferences, and experiences at the heart of business operations. In today’s hyper-competitive markets, where customer loyalty is increasingly challenging to maintain, adopting customer centricity is no longer just a nice-to-have—it’s a must for companies seeking long-term…
Why Customer Centricity is Important
In 2025, competition is even more fierce and customer expectations are always changing. Indeed the significance of customer centricity cannot be overstated. Customer centricity is in fact a strategic imperative that lies at the heart of successful businesses. At its core, customer centricity entails a fundamental shift…
The Benefits of Customer Centricity
Customer centricity is a strategic approach that prioritizes the customer in every decision and action an organization takes. By focusing on customers’ needs and preferences, businesses can enhance satisfaction and loyalty. This personalized experience fosters stronger relationships and encourages repeat business, which is crucial for long-term success.…
The Keynote Speaker Definition and Why to Hire One?
In today’s fast-paced business world, the role of a keynote speaker has become increasingly crucial for conferences, corporate events, and industry gatherings. A keynote speaker is an expert who delivers the main address at an event, setting the tone and central theme for the entire gathering. Keynote…
What Are Some Good Examples of Customer Centricity in China?
Examples of customer centricity include the ability of people in an organization to understand customers’ situations, perceptions, and expectations. Customer centricity demands that the customer is the focal point of all decisions related to delivering products, services, and experiences to create customer satisfaction, loyalty, and advocacy. Customer…
What is a Keynote Speech?
The global keynote-speaking market is dominated by the United States, followed by Europe and Asia. In recent years, Asia has seen rapid growth in the professional speaking industry, with China emerging as a key player. The speaking industry in Asia has been developing at an impressive rate.…
How to Improve Customer Centricity?
Customer centricity has emerged as a pivotal strategy for businesses seeking to thrive in today’s competitive environment. By placing customers at the heart of decision-making, organizations can significantly enhance customer satisfaction, loyalty, and overall profitability. This approach is particularly vital in diverse markets where customer expectations vary…
What is the Future of Retail?
The future of retail is characterized by a seamless integration of online and offline experiences, driven by advancements in AI, augmented reality (AR), and data analytics. Retailers will increasingly leverage AI to personalize shopping experiences, optimize supply chains, and enhance customer service through chatbots and virtual assistants. …
What is Retail Technology?
Retail technology refers to digital software, platforms, and innovations that help retailers manage and optimize their operations. Typically, retail tech is used to improve the customer experience, increase efficiency and optimize profitability for retailers. The retail landscape has undergone significant changes due to advancements in technology, reshaping…
Why Hire a Keynote Speaker?
The age old question “why hire a keynote speaker?”. Well, they distill complex ideas into engaging narratives, setting the stage for events with their ability to connect and inspire. A keynote speaker is important in establishing the event’s theme and guiding audience engagement, leaving a lasting impression…
So, what’s up in China? 🇨🇳 Issue 206, covering 21 Nov – 27 Nov
1. Jack Ma’s new venture—pre-packaged meals? ‘Hangzhou Ma’s Kitchen Food’ launches in Alibaba’s hometown. This marks Jack Ma’s new venture amid post-pandemic eating habit shifts. Despite plans to fund this through Alibaba share sales earlier, a stock price plunge has delayed these sales. (South China Morning Post)…
So, what’s up in China? 🇨🇳 Issue 205, covering 14 Nov – 20 Nov
1. Does Japan and Thailand lose allure for Chinese tourists? China Trading Desk’s poll shows Japan dropped from the top to the 8th most popular travel destination for Chinese tourists. Thailand, initially the most popular this year, fell to the 6th place in Q3. Meanwhile, Singapore reigns…
So, what’s up in China? 🇨🇳 Issue 204, covering 7 Nov – 13 Nov
1. Big tech withheld Double 11 sales data. Alibaba and JD experienced sales growth during 2023 Double 11, but didn’t reveal exact revenues. Alibaba’s platforms saw 402 brands each surpassing 100 million yuan in GMV. JD reported over 60 brands each exceeding 1 billion yuan in transaction…
So, what’s up in China? 🇨🇳 Issue 203, covering 31 Oct – 6 Nov
1. China’s future in AI and humanoid robots. The country will establish a humanoid robot innovation system by 2025. The goal is for China to become the global leader in this tech by 2027. (Yahoo! Finance) — 2. Shanghai now accepts overseas bank cards at key venues.…