Ashley Dudarenok

Ashley is a renowned digital China expert, entrepreneur and bestselling author. She’s the founder of a China digital consultancy ChoZan and China-focused marketing agency Alarice. She’s worked with big brands such as Coca Cola and Disney and is helping brands learn for and from China, the world’s largest and most digitized market.

papers about customer-centricity

The Benefits of Customer Centricity

Customer centricity is a strategic approach that prioritizes the customer in every decision and action an organization takes. By focusing on customers’ needs and preferences, businesses can enhance satisfaction and loyalty. And to fully grasp why customer centricity is important, companies need to look beyond service and into long-term value creation. This personalized experience fosters […]

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Keynote speaker definition. Photo by Ashley Dudarenok.

The Keynote Speaker Definition and Why to Hire One?

In today’s fast-paced business world, the role of a keynote speaker has become increasingly crucial for conferences, corporate events, and industry gatherings. A keynote speaker is an expert who delivers the main address at an event, setting the tone and central theme for the entire gathering. Keynote speakers are often renowned professionals in their fields,

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examples of customer centricity

What Are Some Good Examples of Customer Centricity in China?

Examples of customer centricity include the ability of people in an organization to understand customers’ situations, perceptions, and expectations. Customer centricity demands that the customer is the focal point of all decisions related to delivering products, services, and experiences to create customer satisfaction, loyalty, and advocacy. Customer centricity is a mindset that focuses on creating

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customer centricity

How to Improve Customer Centricity?

Customer centricity has emerged as a pivotal strategy for businesses seeking to thrive in today’s competitive environment. By placing customers at the heart of decision-making, organizations can significantly enhance customer satisfaction, loyalty, and overall profitability. This approach is particularly vital in diverse markets where customer expectations vary widely. For instance, a recent study indicates that

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future of retail

What is the Future of Retail?

The future of retail is characterized by a seamless integration of online and offline experiences, driven by advancements in AI, augmented reality (AR), and data analytics. Retailers will increasingly leverage AI to personalize shopping experiences, optimize supply chains, and enhance customer service through chatbots and virtual assistants.  AR will enable customers to try products virtually,

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What is retail technology?

What is Retail Technology?

Retail technology refers to digital software, platforms, and innovations that help retailers manage and optimize their operations. Typically, retail tech is used to improve the customer experience, increase efficiency and optimize profitability for retailers. The retail landscape has undergone significant changes due to advancements in technology, reshaping customer expectations and operational practices.  For instance, the

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Why Hire a Keynote Speaker

Why Hire a Keynote Speaker?

The age old question “why hire a keynote speaker?”. Well, they distill complex ideas into engaging narratives, setting the stage for events with their ability to connect and inspire. A keynote speaker is important in establishing the event’s theme and guiding audience engagement, leaving a lasting impression that resonates long after the event concludes. Again,

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