Ashley Dudarenok

Ashley is a renowned digital China expert, entrepreneur and bestselling author. She’s the founder of a China digital consultancy ChoZan and China-focused marketing agency Alarice. She’s worked with big brands such as Coca Cola and Disney and is helping brands learn for and from China, the world’s largest and most digitized market.

customer centricity

How to Improve Customer Centricity?

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Customer centricity has emerged as a pivotal strategy for businesses seeking to thrive in today’s competitive environment. By placing customers at the heart of decision-making, organizations can significantly enhance customer satisfaction, loyalty, and overall profitability. This approach is particularly vital in diverse markets where customer expectations vary widely. For instance, a recent study indicates that […]

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future of retail

What is the Future of Retail?

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The future of retail is characterized by a seamless integration of online and offline experiences, driven by advancements in AI, augmented reality (AR), and data analytics. Retailers will increasingly leverage AI to personalize shopping experiences, optimize supply chains, and enhance customer service through chatbots and virtual assistants.  AR will enable customers to try products virtually,

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What is retail technology?

What is Retail Technology?

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Retail technology refers to digital software, platforms, and innovations that help retailers manage and optimize their operations. Typically, retail tech is used to improve the customer experience, increase efficiency and optimize profitability for retailers. The retail landscape has undergone significant changes due to advancements in technology, reshaping customer expectations and operational practices.  For instance, the

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Why Hire a Keynote Speaker

Why Hire a Keynote Speaker?

Leave a Comment / Customer Centricity, Learning From China, The Future of Retail, Trending in China /

The age old question “why hire a keynote speaker?”. Well, they distill complex ideas into engaging narratives, setting the stage for events with their ability to connect and inspire. A keynote speaker is important in establishing the event’s theme and guiding audience engagement, leaving a lasting impression that resonates long after the event concludes. Again,

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