Blog

Latest China Marketing
and Consumers Insights

In this video I talk about some Chinese political slogans of the past 40 years that were in fact national strategies. When entering and working in/with China, it’s crucial to understand what the current governing philosophy of the Chinese Communist Party is. We're now living under Xi Jinping’s ...
Today I’m talking about registering an official WeChat (Weixin) account for a foreign company without a Chinese business registration number (BR). Generally there are 2 options : 1) Contact a dedicated agency and use their BR. This method works but it involves many risks and limits functionality....
In this video, I talk about the differences between WeChat service and subscription accounts. They are very different but not many people know what makes them different. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #Ch...
In this video I talk about registering an official WeChat account for a corporation, company or brand. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia Step 1: Go to the WeChat Public Platf...
Today I'll talk about the differences between WeChat and Weixin. Though many people think Weixin is just the Chinese name for WeChat, it isn’t entirely so. Marketers need to know the differences between the two. For more great content about entrepreneurship and Chinese social media, visit my yout...
In this video I'll talk about Weibo campaigns, including system campaigns and creative campaigns. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia   Online campaigns help brands increase...
In this video I talk about ways to sell through WeChat, including WeChat stores, promotional posts, advertising, KOLs as well as sales through groups and Moments. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #Ch...
Hi guys! In this video I’m talking about the content types that should appear on your branded Weibo page. The content types covered are Product & Brand, Soft Content, Interactive Content, as well as KOLs & Campaigns. For more great content about entrepreneurship and Chinese social media,...
Today I'll talk about verifying your official Weibo account and what benefits this brings. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia   There are three types of verification on Wei...
Hi guys! Today I'll talk about Weibo in numbers. How many posts are made daily? Who makes purchases through Weibo? What interest tags do Weibo users follow? Where do the users come from and how old are they? All this and more in this video! For more great content about entrepreneurship and Chinese...
Today I'll talk about Weibo, China's second largest social media platform for marketing. Check out more in the video below! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia “Wei...
Hi guys! In this video I talk about modern Chinese consumers and their unique characteristics. Chinese consumers are now extremely sophisticated and experience driven. They also desire quality over quantity and strive for guilt-free status in everything they do or buy. Check out more in the video b...
This video is about WeChat for business. In particular, it's about WeChat functions that brands and businesses can use to build a database of Chinese consumers, communicate with them effectively and sell to them long-term. So, how can brands leverage WeChat? For more great content about entreprene...
Today I'll talk about WeChat’s major features that include instant messaging, Moments, official accounts and WeChat payments. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia   Instant...
Today I'll talk about WeChat! Learn what WeChat is and what its 5 most-used features are. New format: After tons of valuable feedback, I’m bringing you the new and (hopefully) improved Ashley Talks! Now they: 1) are shorter 2) focus on one topic 3) are all related to the China market, Chinese...
I’m just back from a lovely trip to Israel and in this blog post I'll talk about the differences - and similarities - between Chinese and Israeli business cultures. Let me know what else you find crucial for doing business in China in terms of business etiquette and cultural understanding! For mo...
Today we talk about Hong Kong and Shanghai for business. How different are the business environments and where are the 2 cities heading? Honestly, after my last 2 business trips to Shanghai, I’m very impressed with the pace of this city. For more great content about entrepreneurship and Chines...
Here’s how anyone can read 10 books a month and retain the important info! Please share your tips on how read better and learn more. How do you keep learning? Which subscriptions or channels do you use to help you excel? I look forward to reading you all! For more great content about entrepreneur...
Happy Monday guys! Every Monday (or Sunday night) I do a review of the past week and a plan for the new week. This simple ritual provides additional focus and much needed excitement. Today I’m sharing the 3 best things that happened to me last week and my goals for the coming one. What are your b...
Well, my first week of video blogging is done. Could you please share your honest feedback? How can I improve? Which other topics would you like me to discuss? What was good/bad/meaningful/irrelevant for you? I truly appreciate it and looking forward to reading your responses! For more great conten...
Today, I’d like to share a few book recommendations: The Greatness Guide, The 4-Hour Workweek, Getting to Yes, The Real-Life MBA, Brain Rules, Guns, Germs, and Steel, HBR’s 10 Must Reads, Management by Drucker, China's Super Consumers and Content Chemistry. Have you read any of them? What’s yo...
WordPress Video Lightbox Plugin