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This post is all about WeChat Advertising. In today's #AshleyTalks you'll learn about the major types of advertising on WeChat, such as WeChat Moment ads and WeChat account ads. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks...
This post is all about WeChat campaigns. In today’s #AshleyTalks you’ll learn about 4 major types of campaigns on WeChat, such as Q&A campaigns, sharing useful resources, tests & quizzes, as well as H5 campaigns. For more great content about entrepreneurship and Chinese social media, vi...
Today I'm talking about WeChat article multimedia. In other words, what can be included in your WeChat articles besides plain text. There are many options, like pictures, GIFs, videos, music, audio and polls. In today’s #AshleyTalks you’ll learn how to capture your audience’s interest with mul...
Today we talk about WeChat article headlines. Learn how to capture your audience’s interest in China and get more article hits. Remember to always start with amazing content! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #We...
Why are there still so few women in business? What are the major differences between boy and girl entrepreneurs? And how can we make the pie bigger? All this and more in today’s Ashley Talks 42: The Differences Between Male and Female Entrepreneurs. Do share if you see other major differences, I...
In today’s post, I’m talking about push content on WeChat, such as WeChat articles, text, images, audio and video. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia https://www.youtube.com/wa...
So, when is the right time to start a business? What’s the best business advice I ever received? What are the biggest benefits of working for yourself? All these and more in today’s 4-minute video. For more great content about entrepreneurship and Chinese social media, visit my youtube channel....
Today I talk about dealing with negative comments on WeChat. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia https://www.youtube.com/watch?v=W8rhCE1yjmk Official WeChat accounts may occasional...
Today we talk about communicating with your followers on WeChat through your official WeChat account. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia https://www.youtube.com/watch?v=mzqHMI2ee-w...
Today’s #AshleyTalks is all about how to grow followers on WeChat. After setting up your verified account, the next step is to generate content and grow followers. The key to expanding your follower base is maximizing your account exposure. Your approach will depend on your brand’s current...
Today I’m talking about WeChat custom menus. Official WeChat accounts can set up a custom menu which is displayed at the bottom of the account page. The menu can be customized to include personalized messages, fun images or links to WeChat articles or other web pages. For more great content abou...
Today I’m talking about the most popular content types on WeChat. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia https://www.youtube.com/watch?v=gEFHqnMS15k Let's stay in touch! You can con...
Today I'm talking about the ways your new fans can find and follow you on WeChat. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia https://www.youtube.com/watch?v=IdghKYW5Bg8 So what are the mo...
For many brands, Weibo is an effective tool for customer relationship management (CRM). Interacting with your followers and maintaining a good relationship with them is crucial as this builds a positive brand image for your company which, in turn, gives you more exposure. In this video I talk about...
Hi Guys ! Today I’m going to talk about Weibo content types. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia Regardless of the types of account you are managing, your content can be divided...
In this video I’m talking about the visual features that you can add to your Weibo post. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia https://www.youtube.com/watch?v=7eayVSMzVxk Visuals p...
Hi guys! Today I’m going to talk about the rules and regulations of Weibo. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia   All content published on Weibo is monitored and regulated...
Hi Guys ! In this video I talk about the 3 types of automatic messages you can send in WeChat and how you can set them up. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia https://www.youtube.co...
In this video I talk about the 4 major visuals you can customise on your brand’s Weibo page. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia After registering and verifying your account you...
In this video I talk about Weibo posting frequency and language style. After starting your Weibo account, how often should you post and what tone should you use? For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #Chi...
In this video I’m talking about 4 potential pathways for China as described in David Shambaugh’s book "China's Future". Do you think China will stay on the current Hard Authoritarianism route or do you see it reversing back to Soft Authoritarianism and even Semi-Democracy? For more great conten...
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