ASHLEY DUDARENOK

- bestselling author
- serial entrepreneur
- digital China expert

If you’re looking for someone to deliver a dynamic keynote speech about customer centricity, digital transformation, the future of retail and more,
Ashley is the one for you.

Organizers may find Ashley’s photos, bios, introduction scripts, and more on this page.

Introductory Script

For Ashley’s sessions, we’ve written a brief, lighthearted introduction. Please introduce her to the audience with this script (instead of a bio).

Named by Thinkers50 as a “Guru on digital marketing and fast-evolving trends in China” our next speaker is a naturalized Chinese serial entrepreneur, multiple award winning digital marketing professional and a book author. She is the founder of a China-focused digital marketing agency Alarice (pronounced Æ-Lah-Reese) and China digital consultancy ChoZan (pronounced ‘Cho-ZAHN’). In 2017, she became a member of Alibaba’s Global Influencer Entourage and in 2018, part of Jingdong and Pinduoduo’s Global China Experts Group. Her work today sees her teaching the world’s most loved Fortune 500 brands, tech giants and unicorns, on lessons to be learned from China, the world’s fastest moving, most innovative marketplace.

Please give a big, warm (insert company or event name) welcome to Ashley Dudarenok! (Dudarenok is pronounced ‘Doo-DAH-Reh-Nok’)

BIOS

Ashley’s biographies in short, medium and long forms for promotional purposes.

Short Bio

Ashley is a renowned digital China expert, entrepreneur and bestselling author. She’s the founder of a China digital consultancy ChoZan and China-focused marketing agency Alarice. She’s worked with big brands such as Coca Cola and Disney and is helping brands learn for and from China, the world’s largest and most digitized market.

Medium Bio

Ashley is a renowned digital China expert, entrepreneur and bestselling author. She’s the founder of a China digital consultancy ChoZan and China-focused marketing agency Alarice. Ashley is a regular media contributor and has been interviewed by the BBC, the SCMP, Forbes, Bloomberg among others. She’s worked with big brands such as Coca Cola and Disney and is helping brands learn for and from China, the world’s largest and most digitized market.

Long Bio

Ashley is a renowned digital China expert,
entrepreneur and bestselling author. She’s the founder of a China digital consultancy ChoZan and China-focused marketing agency Alarice. A top marketing influencer, she’s amassed over 85,000 followers on LinkedIn and 23,000 on Instagram. She has a strong network of China watchers with 15,000 subscribers to her bi-weekly China
newsletter. She runs a popular YouTube vlog
about Chinese tech, consumers, new retail
ecosystems, digital marketing and digital economy. Ashley is also a regular media contributor and has been interviewed by the BBC, the SCMP, Forbes, Bloomberg among others. She’s worked with big brands such as Coca Cola and Disney and is
helping brands learn for and from China, the world’s largest and most digitized market.

PHOTOS

For your promotional needs, we’ve provided some high-resolution studio shots of Ashley.

Not the kind of photos you’re looking for? Contact us here and we will locate something more suitable for you.

SUGGESTIONS FOR INTRO MUSIC

Note that a public performance license will need to be acquired for the following pieces

of music from the relevant performing rights organization prior to the event.

About Damn Time

Artist: Lizzo

 

This track is sure to get the
crowd pumped up!

U Can't Touch This

Artist: MC Hammer

 

Travel back in time and get ready to party with this high-energy intro.

Thunderous

Artist: Stray Kids

 

Stray Kids, Ashley’s all-time fav K-pop band, will fill the crowd with thunderous energy.

VIDEO

Ashley is available to record a video greeting for your
audience or to promote your events. See what it might entail below.

TRUSTED BY

Ashley has given talks at over 300 events.
Check out her clientele list to see who else has heard her speak.

Book a call with us to talk about Ashley’s keynote for your event.

“Ashley has a really good knowledge of the Chinese market but what makes her an awesome speaker is her energy and passion during her speeches. She knows how to keep an audience involved in her presentations and always has anecdotes to illustrate herpoints!”
Heri Andrianjafy
Pinpoint Asia Limited
“With China poised to take over the US as the world’s largest economy, the masterclass with Ashley gives us a timely update on how the China Ecosystem has evolved in the last 18 months. We are now ready to act!”
Terrence Quah
Happy Marketer
“Wow! After Ashley’s keynote I have a much better understanding of the Chinese consumers, their digital journey and their media consumption habits. Moreover, I now have an actionable cheat sheet on how to better navigate the market.”
Rachel Wong
Total Oil Asia Pacific

FAQ

No, Ashley does not typically help sell tickets and promote the event. While the event would be occasionally mentioned on Ashley’s socials with over 100k followers, this will not be sales-driven. Contact Ashley’s team here so they can better understand your needs.

Ashley’s team can provide a video recording of Ashley introducing herself and greeting the audience for your promotional purposes. They can also provide studio photos of Ashley, her official bios and other info you might need. Contact here for more.

Yes, please always show any marketing materials to Ashley’s team beforehand so they can make sure that the materials carrying Ashley’s name and likeness are on brand and theme.

Yes, Ashley’s team is always happy to help you make the event a success. Contact here so you can discuss in further detail.

No, Ashley does not own the rights to the introduction music she suggests. Organizers shall acquire the public performance license from the relevant performing rights organization prior to the event.