ASHLEY DUDARENOK
・SERIAL ENTREPRENEUR AND ONE OF THE
WORLD’S TOP 100 RETAIL INFLUENCERS
・A LEADING EXPERT ON CHINA, THE WORLD’S
MOST COMPETITIVE DIGITAL BUSINESS MARKET
・"GURU ON DIGITAL MARKETING AND FAST-EVOLVING TRENDS IN CHINA.” NAMED BY THINKERS50
ASHLEY DUDARENOK
CHINA MARKETING EXPERT ｜ SERIAL ENTREPRENEUR ｜ PROFESSIONAL SPEAKER ｜ VLOGGER
HIGH IMPACT, ACTION ORIENTED
CONTENT FOR GLOBAL BUSINESSES
CUSTOMER CENTRICITY:
CONSUMERS AND MARKETING
THE FUTURE OF RETAIL:
TECHNOLOGY AND TRANSFORMATION
LEARNING FROM CHINA:
THE WORLD’S MOST
COMPETITIVE MARKET
TRUSTED BY
SEE ASHLEY IN ACTION
Watch to get a taste of Ashley’s special combination of energy and expertise.
TAKE YOUR BUSINESS TO THE NEXT LEVEL
book a call to discuss how Ashley can help your team
navigate opportunities from China, the most competitive market.
Ashley Dudarenok is a naturalized Chinese serial entrepreneur, multiple award winning digital marketing professional and a book author. The world’s largest brands hire Ashley to understand the modern Chinese consumer, accelerate their digital transformation and build truly customer centric companies so that they stay competitive in the market.
Her expertise has been endorsed by China’s tech giants. In 2017, Ashley became a member of Alibaba’s Global Influencer Entourage, and in 2018, she joined Jingdong and Pinduoduo’s Global China Experts Group. She is regularly brought in to consult companies’ top management and boards to provide a clear vision on the future of retail, digital transformation and customer centricity based on her expert knowledge of the highly competitive fast moving Chinese market.
Ashley’s expertise in the field of digital transformation and customer centricity, the future of retail, Chinese consumers and digital marketing has been recognised by numerous awards.
ASHLEY HAS BEEN HAILED AS
LinkedIn Top Voice in Marketing
Over 85,000 followers on the platform
World's Top 30 Internet Marketing Experts 2022
By Global Gurus
Guru on digital marketing and fast-evolving trends in China
By Thinkers50
Young Business Leader of the Year 2021
By Shanghai IPWS
Asia-Pacific Top 25 Innovator
By Holmes Report
Outstanding Entrepreneur 2022
By Hong Kong WPEA
One of Top 20 Visionaries of the Media and Technology
By Adello Magazine
One of World’s Top 100 Retail Influencers 2023
By RETHINK Retail
WHY BOOK ASHLEY?
With the world increasingly turning to e-commerce and digital channels, businesses can’t afford to get their digital customer journey wrong. Ashley can give you unique insights from China, the world’s most competitive market to help you transform your business and customer relationships both online and offline.
Ashley is constantly watching and analyzing China trends and know how to react to changes at China speed.
Ashley is immersed in the market and has first hand insights from Alibaba, Tencent, Jingdong, Pinduoduo, Kuaishou, ByteDance and other China tech giants.
All Ashley’s speaking engagements are tai lor-made for the audience and insights developed for business needs.
Apart of the knowledge and expertise Ashley is also bringing her high energy and positive attitude to any events to inspire participants and motivate to achieve their goals.
ASHLEY HAS BEEN FEATURED IN
BOOKS
If you need more resources for your event, Ashley is the author of 3 Amazon bestsellers on topics such as Chinese consumers, Working with Bloggers and KOLs as well as the New Retail.
Ashley has also published 6 mini-books as a part of her Digital China series to help you understand and navigate modern Chinese consumers, how to work with Chinese tourists, ways to do B2B marketing in China along with the ways to sell through cross border ecommerce channels. Ashley’s two latest mini- books are focused on the increasing importance of
micro-influencers marketing and tactics to avoid PR crises in China.
Ashley’s new mini-book on how companies in China and the rest of the world are
exploring the metaverse will be available in February 2023.
Ashley also regularly publishes China Mega Reports covering the latest
insights about China’s digital landscape. All these materials can be shared with the event participants during,
before or after events. Please let us know the quantity and we will arrange it.
The future is now and
Ashley Dudarenok can help you
get there faster!
to arrange a call with
Ashley’s team to hire her to speak.
ASHLEY’S ALSO SHARING PLENTY OF VALUABLE
INFORMATION AND INSIGHTS ACROSS HER
SOCIAL MEDIA PLATFORMS AND BLOGS.
FAQ
Ashley was born in Asia, in Vladivostok, located in Russia’s Far East near the borders with China, Korea and Japan. Her hometown always had people from all over Asia as merchants, tourists and diplomats.
Ashley eventually made her way to China in 2006. She enrolled at a university in Chongqing, the world’s largest city. Her first year in China was dedicated to studying the language from scratch. She mastered it in a year and reached HSK level 6, a test for Chinese proficiency.
Ashley then enrolled in Chongqing University’s School of Business and Economics, majoring in Business Administration. She was awarded the Chongqing Municipal Government’s Full Mayor Scholarship twice while studying and managed to graduate with honors in 3 instead of the stipulated 4 years.
She loved seeing how Chinese entrepreneurs – many of them women – hustled and did business. Ashley also saw how fast China was growing, changing and digitizing.
In 2010, she relocated to Hong Kong and started her first business, Alarice, a China digital marketing company in 2011. Today Alarice has 3 offices across Hong Kong, Shanghai and Shenzhen.
Ashley speaks fluent English, Mandarin, Russian and German.
After living in greater China for 17 years, Ashley has naturalized as a Chinese national. Today Ashley carries a Chinese nationality and a HKSAR passport.
She is based in Hong Kong. You can also find her in Shanghai and Shenzhen where her mainland teams are stationed. She also travels frequently to Europe, SEA, America and the Middle East to deliver keynote speeches, consult leaders of multinationals and meet fellow China watchers.
Being born in the last years of the Soviet Union, as a child Ashley never imagined she would become an entrepreneur, but when the opportunity arose, she seized it and is loving every minute of it! Ashley worked in a digital marketing agency after moving to Hong Kong before entering the corporate world.
While she enjoyed her time at the corporation, it felt a little slow and rigid at times. That’s when a client emerged to give Ashley a project to work on as a so-called side hustle. Over the years, this side hustle grew into a business with two firms and three locations in Hong Kong, Shenzhen, and Shanghai.
Ashley had always been fascinated by marketing, psychology, consumer behavior, and how these concepts moved others. Ashley’s relocation to China in 2006 was the genesis of how everything started to become even more digital and social globally. While few thought social media would be important for brands at the time, Ashley saw communities and word-of-mouth marketing as the future. Inspired by China’s speed, entrepreneurship drive, digital transformation, new consumer scenarios and business models — she started Alarice, a China-focused digital marketing company in 2011.
When Ashley began her thought leadership adventures 7 years ago with social media content, mini books, media contributions, and more – numerous organizations invited her to speak at their events, conferences and panels. Ashley was so popular that one of those years, she spoke at 56 events in 12 months.
Back then speaking at conferences was primarily done pro bono and, as organizers would put it, for marketing exposure. Realizing, however, how in demand her topic was, and reaching her limit when it comes to bookings, instead of saying ‘no’, Ashley announced her first speaker fee. To her surprise, the event organizer said yes. 🙂 Fast forward to 2023, Ashley’s one of the most in demand professional speakers on China’s digital transformation. It was quite a journey!
Ashley publishes daily insights on Chinese consumers, marketing and the future of retail on her LinkedIn. If you prefer videos only, check out Ashley’s YouTube where she covers topics such as digital marketing and marketing trends in China, Chinese consumers and everything related to Chinese Social Media.
For blogs and step-by-step guides, check out ChoZan and Alarice. The ChoZan blogs are dedicated to lessons foreign brands can learn from China, while the Alarice ones are all about learning for the China market.
If you are looking for resources to get up to speed with China fast, you can download ChoZan’s 2023 China E-Commerce, Marketing and Digital Space Report and check out the ultimate China market entry guide.
Additionally, Ashley and her team have produced 7 mini books on topics related to Digital China. Check them out below.
Selling to China Through Cross-Border E-Commerce
Micro-influencers, KOCs and Private Pools
How to do B2B Marketing in China
How to Prevent and Deal with PR Crises In China
And of course, Ashley’s 3 Amazon bestsellers on China are also a good read. You can get your copy below.
New Retail Born in China Going Global: How Chinese Tech Giants are Changing Global Commerce
Digital China: Working with Bloggers, Influencers and KOLs
Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media