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Latest China Marketing
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This post gives an overview of cross-border e-commerce in China. In today's #AshleyTalks you'll learn what motivates entrepreneurs and consumers to cross-border shop, the most popular CBEC product categories and get a cross-border consumer portrait. For more great content about entrepreneurship and...
This is a video of a podcast hosted by Jay Kim. We discuss China's live streaming apps, the comparison between Weibo and Twitter as well as YouTube and Youku, how foreign brands enter the Chinese market, etc. Let’s check it out! For more great content about entrepreneurship and Chinese social med...
This video is all about Chinese influencer marketing. How can you find Chinese influencers? How can you audit and evaluate them? How much do you need to pay them? Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #We...
What is Weibo? Why should you do marketing campaigns on Weibo? How can you set them up? What are the most popular Weibo content types? In today's #AshleyTalks you'll learn more about Weibo marketing. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #...
This video is all about WeChat Marketing. What are WeChat's major features? How can you register a WeChat account for a foreign company? How can you grow followers on WeChat? How can you sell on WeChat? You can find all the answers here. For more great content about entrepreneurship and Chinese soc...
Today you'll learn about evaluating your KOL promotion, through post views, likes, comments, follower growth, shares and the number of hyperlink clicks. To make sure your next KOL promotion is successful, here’s a checklist for you to refer to. For more great content about entrepreneurship and Ch...
How much do Chinese KOLs cost? In today's #AshleyTalks you'll learn about the prices of different Chinese KOLs on WeChat and Weibo. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia Each KOL ha...
This post is all about Chinese KOL promotions. You can cooperate with Chinese KOLs in many ways such as sponsored posts, product reviews, campaigns, live streaming and social selling. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeC...
How can you audit Chinese KOLs? In today's #AshleyTalks you'll learn 5 steps to make sure you choose Chinese bloggers who are good, effective and genuine. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSoc...
Today I talk about four major ways to find Chinese KOLs, including using search engines on social media platforms, KOL search engines, KOL agencies and marketing agencies. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #...
This post is all about Chinese KOLs. In today's #AshleyTalks you'll learn about 4 major types of influencers on Chinese social media, such as KOLs, Wanghong, WeMedia, and celebrities. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeC...
Today I talk about WeChat account ads. They come in several categories such as official account promotions, application promotions, brand and campaign promotions and coupon promotions. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #We...
Today I'll talk about WeChat Moments ads. They're displayed on every user’s WeChat Moments page. The ad itself looks like a normal Moments post but with an additional “Promotion【广告】” tag in the upper right corner. For more great content about entrepreneurship and Chinese social media,...
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