In this video I’m talking about the visual features that you can add to your Weibo post.
Visuals play an important role in the success of your Weibo page. We have a few recommendations for what to include, such as emojis, images, GIFs and videos. You can find or create your own visuals to incorporate into your post to make it more eye-catching.
1. Weibo Emojis
Many Chinese people consider emojis a separate language. On Chinese social media, users are accustomed to including emojis when chatting and posting. It’s rare to find a Weibo post without any emojis. Try to add relevant emojis but don’t overuse them as it could make your post look unprofessional.
2. Biao Qing Bao (Memes)
Biao Qing Bao【表情包】, a style of meme, are collections of fun pictures with text created by Chinese netizens and are extremely popular on social media. The pictures are usually cartoons, caricatures, celebrity photos or pictures of people making funny faces. Biao Qing Bao always follow the latest trends so they’re always changing. For brands, incorporating Biao Qing Bao in their Weibo posts is a great way to capture attention. However, it’s important to understand the meaning behind the pictures and text before using one. What may be amusing in one culture may be offensive in another and posting an inappropriate meme can affect your brand image in a negative way.
When you’re planning which images to post, also consider the number of images. On Weibo you can upload 1-9 pictures at a time. Uploading 9 images is highly recommended as they are neatly displayed in a 3×3 grid. To give your post an edge you can also merge 9 images into 1 big picture, whereby each image can have a short explanation, guideline or tip. Groups of 3, 4 or 6 images are also recommended, as their arrangement looks better on both desktop and mobile devices. We don’t recommend using a single image as the post will look relatively inconspicuous. You should avoid using 5, 7 or 8 pictures, as your post will look disorganised.
Users prefer GIFs to videos because they load quickly and consume less mobile data. It’s common to edit short videos into a series of GIFs. Users can then selectively repost their favourite sections in GIF format rather than share the entire video. There are two major types of GIFs used on Weibo – informative GIFs and fun GIFs.
Videos can be uploaded to Weibo directly or reposted from other video websites and apps. There are two ways to upload videos: locally and online. Locally uploaded videos are stored and uploaded from a computer. The size of the file can not exceed 500M and should be in one of the following formats: MPEG, AVI, MP4, 3GP, RM, RMVB, MOV, WMV or ASF. For online uploads, you have the option to upload directly to Weibo or first upload to Miaopai and then share to Weibo. Miaopai is a Chinese short video app. In 2013, it became the only integrated video app for Weibo.
And don’t forget to add hashtags. Adding hashtags is crucial when you’re launching campaigns. Hashtags are available for everyone to use however some accounts also have the option to own hashtags. You can apply to host a trend. If you’re successful, it’ll promote your posts and account immensely. When you become a topic host, your posts will be listed above others and those who follow the trending topics can spot your account easily. When users click the hashtag, they’ll see the host’s posts first, followed by recent posts with the same hashtag.
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