Weibo in Numbers – Ashley Talks 16


Hi guys! Today I’ll talk about Weibo in numbers. How many posts are made daily? Who makes purchases through Weibo? What interest tags do Weibo users follow? Where do the users come from and how old are they? All this and more in this video!

For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia

Overview of Weibo users:

• Registered users: 536 million +
• Monthly active users (MAU): 282 million + (Update Sept, 2017 – 340 million+)
• Daily active users (DAU): 126 million +
• Daily posts: 130 million +
• 50/50 gender ratio
• 76% have a bachelor’s degree or above
• Concentrated in the eastern and southern parts of China
• 8-11pm are peak hours

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