Weibo Content Types – Ashley Talks 18

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Hi guys! In this video I’m talking about the content types that should appear on your branded Weibo page. The content types covered are Product & Brand, Soft Content, Interactive Content, as well as KOLs & Campaigns.

For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia


The four major categories of Weibo content are:

1. Product/Brand: To raise brand awareness, showcase expertise and credibility. Max 20-30% of total content.

2. Soft Content: To generate audience interest and encourage interactions. Building a community and link with your brand.

3. Interactive: To maintain a good relationship with the audience and increase audience loyalty. Let your followers contribute and provide word-of-mouth.

4. KOL promotions and campaigns: To increase brand exposure and attract new followers.

To learn more about Weibo, check out “Everything You Need To Know About Weibo” blog post from ChoZan:


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