Hi guys! In this video I’m talking about the content types that should appear on your branded Weibo page. The content types covered are Product & Brand, Soft Content, Interactive Content, as well as KOLs & Campaigns.
The four major categories of Weibo content are:
1. Product/Brand: To raise brand awareness, showcase expertise and credibility. Max 20-30% of total content.
2. Soft Content: To generate audience interest and encourage interactions. Building a community and link with your brand.
3. Interactive: To maintain a good relationship with the audience and increase audience loyalty. Let your followers contribute and provide word-of-mouth.
4. KOL promotions and campaigns: To increase brand exposure and attract new followers.
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