How much do Chinese KOLs cost? In today’s #AshleyTalks you’ll learn about the prices of different Chinese KOLs on WeChat and Weibo.
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Each KOL has his or her own payment scheme, depending on the number of followers and level of influence.
First tier celebrities, like Angelababy may charge hundreds of thousands or millions of RMB per post. Second and third tier celebrities, like 薛之谦 may charge between 100,000 – 500,000 RMB per post.
Bloggers & Communities:
Popular bloggers and communities, like 艾克里里 with a few million followers, usually charge up to 100,000 RMB per post while the smaller KOL accounts, like 旅行小马甲 may charge anywhere from 1,000 to 10,000 RMB per post.
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