This post is all about Chinese KOLs. In today's #AshleyTalks you'll learn about 4 major types of influencers on Chinese social media, such as KOLs, Wanghong, WeMedia, and celebrities. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeC...
For many brands, Weibo is an effective tool for customer relationship management (CRM). Interacting with your followers and maintaining a good relationship with them is crucial as this builds a positive brand image for your company which, in turn, gives you more exposure. In this video I talk about...
Hi Guys ! Today I’m going to talk about Weibo content types. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia Regardless of the types of account you are managing, your content can be divided...
In this video I’m talking about the visual features that you can add to your Weibo post. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia https://www.youtube.com/watch?v=7eayVSMzVxk Visuals p...
Hi guys! Today I’m going to talk about the rules and regulations of Weibo. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia   All content published on Weibo is monitored and regulated...
In this video I talk about the 4 major visuals you can customise on your brand’s Weibo page. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia After registering and verifying your account you...
In this video I talk about Weibo posting frequency and language style. After starting your Weibo account, how often should you post and what tone should you use? For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #Chi...
Today I'll talk about the differences between WeChat and Weixin. Though many people think Weixin is just the Chinese name for WeChat, it isn’t entirely so. Marketers need to know the differences between the two. For more great content about entrepreneurship and Chinese social media, visit my yout...
In this video I'll talk about Weibo campaigns, including system campaigns and creative campaigns. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia   Online campaigns help brands increase...
Hi guys! In this video I’m talking about the content types that should appear on your branded Weibo page. The content types covered are Product & Brand, Soft Content, Interactive Content, as well as KOLs & Campaigns. For more great content about entrepreneurship and Chinese social media,...
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