Tag Archives: Weibo

In today’s #AshleyTalks, Ashley shares her outlook on social media in China. You’ll learn about the most exciting content types and the latest functions which help promote and monetize authentic content. For more great content about entrepreneurship and Chinese social media, visit my youtube ch...

In today’s #AshleyTalks, Ashley reveals the essential elements that allow brands to remain relevant on Chinese social media. You will learn about the significance of content, interactive campaigns and influencer marketing. For more great content about entrepreneurship and Chinese social media, vi...

In today’s #AshleyTalks, Ashley highlights some key things that you need to bear in mind when you market your brand on Weibo and WeChat. You’ll learn how to stay relevant on these fast-changing platforms and how to optimize your official accounts in terms of content and functionality. For more...

This video is a clip from the Asia Tech Podcast. I shared the major functions of WeChat as well as my thoughts about its brand positioning as a functionality-driven platform. Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #Ash...

This video is a clip from the Asia Tech Podcast. I compared Chinese tourists of the past to Chinese tourists now and shared insights on what they're looking for during their trips. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat...

This video is a clip from the Asia Tech Podcast. I shared my opinions on how Chinese consumers react to multi-national brands and what they look for in their products. Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalk...

This post presents a guide to follow when articulating a cross-border e-commerce business plan. Each step is explained in more detail in the video. Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #Ch...

This post relates misconceptions about selling in the Chinese e-commerce market. In today's #AshleyTalks you'll learn about five huge misconceptions and what preparation I advise for brands before investing in an e-commerce presence in China. For more great content about entrepreneurship and Chines...

In this video, I discuss marketing strategies on Chinese social media. The clip is from a podcast hosted by China Business Cast. Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialM...