Tag Archives: WeChat

In today’s #AshleyTalks, Ashley clarifies the two biggest misconceptions about Chinese social media. You’ll learn about the strengths and weaknesses of WeChat and Weibo's current situation. For more great content about entrepreneurship and Chinese social media, visit www.AshleyTalks.com. #Ashley...

In today’s #AshleyTalks, Ashley briefly introduces the China market and Chinese consumers. You’ll understand why Chinese social media can work as a great entry point to the China market. You’ll also learn about how Chinese consumers are using social media as a supplementary channel to connect...

In today’s #AshleyTalks, Ashley talks about business strategies that you need to know before engaging in cross border e-commerce in China. You’ll learn about the pros and cons of two different strategies, namely fast growth and organic growth, and how to choose the most suitable one for your bus...

In today’s #AshleyTalks, Ashley shares her outlook on social media in China. You’ll learn about the most exciting content types and the latest functions which help promote and monetize authentic content. For more great content about entrepreneurship and Chinese social media, visit my youtube ch...

In today’s #AshleyTalks, Ashley introduces six mistakes that brands commonly make on Chinese social media. You’ll learn how to avoid PR crises, influencer mismatches, fake KPI results, imprecise marketing strategies, regulation violations and ineffective social media promotion. For more great c...

In today’s #AshleyTalks, Ashley reveals the essential elements that allow brands to remain relevant on Chinese social media. You will learn about the significance of content, interactive campaigns and influencer marketing. For more great content about entrepreneurship and Chinese social media, vi...

In today’s #AshleyTalks, Ashley highlights some key things that you need to bear in mind when you market your brand on Weibo and WeChat. You’ll learn how to stay relevant on these fast-changing platforms and how to optimize your official accounts in terms of content and functionality. For more...

In today’s #AshleyTalks, Ashley shares tips on self-branding and marketing. To engage in marketing, you need to promote yourself and do things that may not feel comfortable for you at first. Female entrepreneurs also have to overcome their fear of being judged and fear of being criticized for mist...

In today’s #AshleyTalks, you’ll learn which countries have the biggest presence on #Tmall Global, the sister website of China’s largest online marketplace, #Taobao. You’ll also learn about the five registration criteria and the deposits and fees required to set up your own Tmall store. For...