Tag Archives: influencers

In today’s #AshleyTalks, you’ll learn about four medium-sized cross-border e-commerce (CBEC) platforms in China, namely Kaola, Xiaohongshu, Yiguo and VIP.com. They are less well-known than Tmall Global and JD Worldwide, yet they are great options for some product categories and business models....

Today’s #AshleyTalks is all about JD Worldwide, the second largest online mall in China. You 'll understand how its combined model of hypermarket and mall works. You'll also learn about the three entry processes, some basic requirements, admission priorities and investment fees. For more great co...

This is a video of a podcast hosted by Jay Kim. We discuss China's live streaming apps, the comparison between Weibo and Twitter as well as YouTube and Youku, how foreign brands enter the Chinese market, etc. Let’s check it out! For more great content about entrepreneurship and Chinese social med...

This video is all about Chinese influencer marketing. How can you find Chinese influencers? How can you audit and evaluate them? How much do you need to pay them? Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #We...

What is Weibo? Why should you do marketing campaigns on Weibo? How can you set them up? What are the most popular Weibo content types? In today's #AshleyTalks you'll learn more about Weibo marketing. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #...

This video is all about WeChat Marketing. What are WeChat's major features? How can you register a WeChat account for a foreign company? How can you grow followers on WeChat? How can you sell on WeChat? You can find all the answers here. For more great content about entrepreneurship and Chinese soc...