How can you audit Chinese KOLs? In today's #AshleyTalks you'll learn 5 steps to make sure you choose Chinese bloggers who are good, effective and genuine. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSoc...
This post is all about Chinese KOLs. In today's #AshleyTalks you'll learn about 4 major types of influencers on Chinese social media, such as KOLs, Wanghong, WeMedia, and celebrities. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeC...
In this video I’m talking about 4 potential pathways for China as described in David Shambaugh’s book "China's Future". Do you think China will stay on the current Hard Authoritarianism route or do you see it reversing back to Soft Authoritarianism and even Semi-Democracy? For more great conten...
In this video I talk about some Chinese political slogans of the past 40 years that were in fact national strategies. When entering and working in/with China, it’s crucial to understand what the current governing philosophy of the Chinese Communist Party is. We're now living under Xi Jinping’s ...
In this video I talk about registering an official WeChat account for a corporation, company or brand. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia Step 1: Go to the WeChat Public Platf...
Hi guys! Today I'll talk about Weibo in numbers. How many posts are made daily? Who makes purchases through Weibo? What interest tags do Weibo users follow? Where do the users come from and how old are they? All this and more in this video! For more great content about entrepreneurship and Chinese...
Hi guys! In this video I talk about modern Chinese consumers and their unique characteristics. Chinese consumers are now extremely sophisticated and experience driven. They also desire quality over quantity and strive for guilt-free status in everything they do or buy. Check out more in the video b...
I’m just back from a lovely trip to Israel and in this blog post I'll talk about the differences - and similarities - between Chinese and Israeli business cultures. Let me know what else you find crucial for doing business in China in terms of business etiquette and cultural understanding! For mo...
Today we talk about Hong Kong and Shanghai for business. How different are the business environments and where are the 2 cities heading? Honestly, after my last 2 business trips to Shanghai, I’m very impressed with the pace of this city. For more great content about entrepreneurship and Chines...
Today, let’s talk about marketing. Why is marketing so "ineffective" these days? Has marketing really evolved in the past 50 years? What can be done marketing-wise on social media? Share your thoughts/feedback below. I'd love to read some heated discussions on this topic! For more great...
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