Tag Archives: China market

In today’s #AshleyTalks, Ashley reveals the essential elements that allow brands to remain relevant on Chinese social media. You will learn about the significance of content, interactive campaigns and influencer marketing. For more great content about entrepreneurship and Chinese social media, vi...

In today’s #AshleyTalks, Ashley highlights some key things that you need to bear in mind when you market your brand on Weibo and WeChat. You’ll learn how to stay relevant on these fast-changing platforms and how to optimize your official accounts in terms of content and functionality. For more...

In today’s #AshleyTalks, I introduce the most popular social media platforms in China, which are WeChat and Weibo. You’ll learn how the two platforms work, as well as their most powerful features. You’ll also learn how they can help your business grow in China. For more great content about en...

In today’s #AshleyTalks, you’ll learn about four medium-sized cross-border e-commerce (CBEC) platforms in China, namely Kaola, Xiaohongshu, Yiguo and VIP.com. They are less well-known than Tmall Global and JD Worldwide, yet they are great options for some product categories and business models....

In today’s #AshleyTalks, Ashley introduces her expertise and professional services. You’ll learn about her three businesses, including Alarice (a digital marketing agency), ChoZan (a membership site for social media marketers) and AshleyTalks (a free blog and public speaking). You’ll also lear...

Today’s #AshleyTalks is all about JD Worldwide, the second largest online mall in China. You 'll understand how its combined model of hypermarket and mall works. You'll also learn about the three entry processes, some basic requirements, admission priorities and investment fees. For more great co...

In today’s #AshleyTalks, Ashley shares tips on self-branding and marketing. To engage in marketing, you need to promote yourself and do things that may not feel comfortable for you at first. Female entrepreneurs also have to overcome their fear of being judged and fear of being criticized for mist...

In today’s #AshleyTalks, Ashley shares the moment that she decided to change from a consultant to an entrepreneur in China. She talks about how one’s mentality evolves during the three stages of entrepreneurship: expert, small business owner and leader of a big company. For more great content a...

In today’s #AshleyTalks, you’ll learn which countries have the biggest presence on #Tmall Global, the sister website of China’s largest online marketplace, #Taobao. You’ll also learn about the five registration criteria and the deposits and fees required to set up your own Tmall store. For...