In today’s #AshleyTalks, Ashley explains how brands can better engage with their followers on WeChat. You’ll learn how to write fantastic WeChat articles with GIF and emojis, and how to run creative KOL campaigns. For more great content about entrepreneurship and Chinese social media, visit www....
In today’s #AshleyTalks, Ashley explains why you should start rejecting clients who ask for too much, who are looking for services outside of your core business scope, who disrespect your professional advice or who feel that by hiring you, they own you. For more great content about entrepreneurshi...
In today's #AshleyTalks, Ashley shares the 3 important things that you shall look for in an employee. 1. Attitude - What kind of attitude did the person bring for an interview? 2. Values - What does the person stand for? What are his or her long term goals or dreams? 3. Excitement - How excited is t...
In today’s #AshleyTalks, Ashley shares why she thinks you shouldn't have a business partner. If you can manage the business on your own, it's better to do it yourself. If you really need external support, hire a success coach or outsource the projects to other service providers instead. For more g...
In today’s #AshleyTalks, Ashley shares whether or not you need employees to start a business. As your business grows, when should you start hiring? When you do start hiring, how many people do you need? You’ll find all the answers in the video. For more great content about entrepreneurship and C...
In today’s #AshleyTalks, Ashley shares three major reasons why people want to go into business rather than doing a 9-5 job. She clarifies some of the public misconceptions and tells you what constantly drive people to become an entrepreneur. For more great content about entrepreneurship and Chines...
In today’s #AshleyTalks, Ashley continues to share her experience as a member of Alibaba Global Influencer Entourage. She talks about her meeting with Michael Evans, President of Alibaba Global. You’ll learn about Alibaba’s global vision, expansion strategy, and opportunities in China for fore...
In today’s #AshleyTalks, Ashley continues to share her experience as a member of Alibaba Global Influencer Entourage. She talks about a futuristic shopping mall in Shanghai where she could create her own avatar, virtually try on outfits and makeups, get mix-and-match recommendations, complete self...
In today’s #AshleyTalks, Ashley introduces six mistakes that brands commonly make on Chinese social media. You’ll learn how to avoid PR crises, influencer mismatches, fake KPI results, imprecise marketing strategies, regulation violations and ineffective social media promotion. For more great c...