Digital China ep 33

Digital China Ep.33 with Mason Ku – How to Do Marketing on Bilibili in 2020?


Bilibili, also known as B站, is a Chinese video sharing website based in Shanghai, themed around animation, comic, and games (ACG). Bilibili is known for its bullet screen function, where users can submit, view and add overlaid commentary on videos.

Bilibili hosts videos in various fields, including music, dancing, vlogs, science and technology, food, entertainment, movie, drama, fashion, daily life and ad films. It is widely also known for the extensive kuso-style parodies by subcultural content creators. Bilibili also has a livestreaming function where the audience can interact with streamers. Usually the topic is anime, content creating, game strategy and more.

Read more about Chinese social media marketing and more of our services from ChoZan and Alarice. Mason Ku is a digital marketing expert and offers training services for corporates.