Digital China Ep.32 with Martin Wang – AliExpress. How China’s Shoppertainment is Going Global?

AliExpress is an online retail service launched in 2010 by Alibaba Group that initially offered Chinese products to international online buyers. It now facilitates small businesses from around the globe to sell to customers all over the world. Now, it’s the most visited e-commerce website in Russia and a few other global markets. AliExpress started as a business-to-business buying and selling portal, and has since expanded to business-to-consumer, consumer-to-consumer, cloud computing, and payment services, as well. AliExpress differs from fellow Alibaba-subsidiary Taobao in that AliExpress is primarily aimed at international buyers. AliExpress does not allow customers in mainland China to buy from the platform, though most retailers are Chinese themselves. The website offers a popular affiliate marketing program where partners are rewarded for sending visitors to the site with a commission on sales. More about AliExpress in this interview with Martin Wang, Alibaba Group – AliExpress Social Commerce & Innovation Partnership Director.