Digital China Ep.31 with Qimei Luo – Live-streaming in China in 2020. Kuaishou’s New Developments

Kuaishou, also known as Kwai outside China, is one of China’s hottest video-sharing and live-streaming apps. It allows users to create short-videos to share and record their lives freely, from fishing to squaring dancing, by live-streaming themselves and communicating with fans. Kuaishou digs deep into user preferences and subdivides content into different categories covering food, sports, games, education, travel and other fields. This social software uses algorithms to create home page recommend videos that users are interested in which improves user stickiness to the platform. Also, compared to other short-video sharing platforms, Kuaishou typically targets youth in small towns outside major urban areas and is committed to promoting each person’s unique happiness as its core mission. Its users can observe the real and interesting world, find people they are interested in, and also let the world discover the real and interesting of themself. Therefore, Kuaishou is known as a national-level platform with 300 million daily active users and over 400 million daily thumbs-up by January 2020, occupying a leading position in the industry, that lays a foundation for community marketing. In this article, we will discuss the characteristics of Kuaishou marketing and how to make use of this social platform to achieve your marketing goals. Learn about live-streaming and how to do marketing on Kuaishou in this episode of Digital China with Qimei Luo.