Weibo means microblog in Chinese. It was launched in 2009 and quickly became popular. By the end of 2019, Weibo had 516 million monthly active users, 222 million daily active users who are widely distributed with more than half living in Tier 3 and Tier 4 cities. 78% of regular Weibo users are well educated. They expect high-quality, creative content, which requires brands to be inventive. Similar to Twitter, Weibo is where fresh news finds its audience any time, anywhere. Learn how to do marketing on Weibo in this episode of Digital China with Jacqueline Chan from Alarice and ChoZan.