Douyin, also known as TikTok outside of China, is a video-sharing social media platform launched by ByteDance in 2017. It’s also one of the most downloaded apps in the world and it’s famous for the massive number of creative, fun short videos its users create. Some popular video categories include lip-syncing, comedy and viral challenges. The app also features a wide array of stickers and easy to use special effects powered by AI technology that have made it popular among teenagers and young adults. Learn how to do marketing on Douyin in this episode of Digital China with Wendy Chen from Alarice and ChoZan.