Digital China Ep.20 with Fabian Ouwehand – All You Need to Know About DOUYIN Marketing Post Covid19

Can a brand really manage their Douyin presence well, or shall they only go for bloggers and KOLs? How does Douyin algorithm really work? Are content creators really happy with the current set up, and why is it hard to convince big bloggers to sell for you on Douyin. This and much more in my chat with Fabian Bern Ouwehand today.