What’s the difference between influencer, micro KOLs and KOCs? How to build and leverage private pools? What’s in store for influencer marketing in China in 2020 post Covid19? Today I’m with Folke Engholm talking about all these and much more.

What’s the difference between influencer, micro KOLs and KOCs? How to build and leverage private pools? What’s in store for influencer marketing in China in 2020 post Covid19? Today I’m with Folke Engholm talking about all these and much more.