PAST ENGAGEMENTS

2018

China Business Forum 2018: 2 December 2018, Moscow – “Chinese KOLs and How Effectively Work with Them.” China Chat: 20 September 2018, Shanghai – “From  H5 to Mini Programs: How Brands are Reshaping the Digital Experience of Users on WeChat”

Digital Marketing Summit: 19 July 2018 – “5 Epic Marketing Campaigns in China you must know about.” TEDx WanChai “Emergence”: 1 June 2018, Hong Kong – “What Soviet Female Icons and Chinese Shoe Sellers Taught Me”

Inside Retail Academy Millennial Masterclass: 18 May 2018, Hong Kong – “Strategies to win the hearts and minds of new generational customers”

Econsultancy Lunch Briefing: 15 May 2018, Singapore – “China’s New Retail: how Alibaba and Tencent are reshaping the future of retail in China and worldwide”

Cross Border Summit 2018: 20-21 April 2018, Shenzhen – “How to market in China through Weibo, video and live-streaming platforms.”

HKTDC Startup Zone: 14 April 2018, Hong Kong –”Engage Your Audience – Chinese Social Media “ Startup Launchpad Conference: 12 April 2018, Hong Kong – “How new retail in China is changing the future of retail in the world”

Startup Grind: 11 April 2018, Hong Kong -“Fireside chat: Chinese social media”

Asia Pacific Regional Meeting of Lawyers Associated Worldwide: 23 March 2018, Hong Kong – “5 secrets to success in the China market”

Jumpstart Magazine Mar/Apr Issue Release Party: 22 March 2018, Hong Kong

iGaming Asia Congress: 14 March 2018, Macau – “Zoom: A Beginners Guide to Gaming in China”

Manulife’s Global Women Alliance, Women Leadership event: 8 March 2018, Hong Kong – Panel Discussion

Panel Discussion: 7 February 2018, Hong Kong – “Top Trends on WeChat, Weibo and KOL Marketing in 2018” Business School, National University of Singapore: 31 January 2018, Singapore – “5 Secrets to Success in China Marketing”

Econsultancy’s Digital Outlook 2018: 29 January 2018, Singapore – “Digital Trends in China”

The New Savvy’s Women-Focused Personal Finance Conference: 25 January 2018, Hong Kong – “How to drive your way to success and implement habits for financial freedom”

Hong Kong Trade Development Council: 10 January 2018, Hong Kong – “The Age of Digital Marketing for Toys and Baby Products”

2017

One TV: 21 December 2017, Hong Kong – TV interview

Startplatz : 14 December 2017, Düsseldorf – “5 Secrets to Success in the China Market”

Li & Fung Limited : 7 December 2017, Hong Kong – “360 Understanding of WeChat Marketing”

China Influencer Marketing Podcast: 5 December 2017, Hong Kong – ” Identifying the Right Influencers and How Alibaba’s New Retail Will Affect Influencer Marketing with China Marketing Expert Ashley Dudarenok”

Shangri-la: 30 November 2017, Hong Kong – “How Hotels Can Harness the Power of Social Media”

ICC: 23 November 2017, Hong Kong – “Weibo – Five Steps to Getting Started on Weibo”

Impact Hub: 21 November 2017, Hong Kong – “5 Secrets to Success in the China Market”

ChoZan & AsiaPac: 16 November 2017, Hong Kong – “360 Understanding of WeChat”

MRSHK: 15 November 2017, Hong Kong – “360 Understanding of WeChat”

Infiniti & Nest: 15 November 2017, Hong Kong – “Beginners’ Guide to Chinese Social Media”

Astrolabs: 8 November 2017, Dubai – “5 Secrets to Success in the China Market”

Alarice & WalktheChat: 26 October, Hong Kong – “5 WeChat Sales Campaign Ideas You Must Learn From”

ICC: 19 October 2017, Hong Kong – “360 Understanding of WeChat”

ICC: 28 September 2017, Hong Kong – “How to advertise on WeChat“

CHina CHat: 22 September 2017, Shanghai – “WeChat DIY: How to do China Social Media Marketing In-House”

CHina CHat: 22 September 2017, Shanghai – “5 Mistakes That Break Brands on China Social Media”

ICC: 5 September 2017, Hong Kong – “WeChat & Weibo – Marketing channels or a CRM tools“

Metta: 29 August 2017, Hong Kong – “Modern Chinese Consumers”

European Chamber: 24 August, Shenzhen – “Chinese Social Media Marketing Seminar”

ChoZan & Lion: 17 August 2017, Hong Kong – “Digital Marketing For Luxury Brands”

Metta: 15 August 2017, Hong Kong – “Chinese Social Media Marketing – All You Have To Know”

HKSTP: 10 August 2017, Hong Kong – “Chinese Consumers”

BizInsight@HKUST: 20 July 2017, Hong Kong – “Impact of One Belt One Road on China & Central Asia”

ICC: 18 July 2017, Hong Kong – “360 Understanding of the Modern Chinese Consumers”

China Marketing Summit SZ: 15 July 2017, Shenzhen – “How to Find and Manage the Chinese KOLs”

China Marketing Summit HK: 14 July 2017, Hong Kong – “Your Influencer Journey: Starting AshleyTalks”

CoCoon: 7 July 2017, Hong Kong – “How to Find and Manage the Chinese KOLs”

ICC: 30 June 2017, Hong Kong – “360 Understanding of China’s Most Powerful Social Media“

ICC: 29 June 2017, Hong Kong – “WeChat – How to Run Effective Campaigns“

China Channel: 24 June 2017, Shenzhen – “WeChat Marketing Networking & Meet Up”

ICC: 6 June 2017, Hong Kong – “WeChat & Weibo – How to find and manage the Chinese KOLs“

ICC: 18 May 2017, Hong Kong – “How to drive followers to WeChat”

LadyBoss Asia: 17 May 2017, Singapore – “How to Advertise on WeChat”

NUS Business School: 17 May 2017, Singapore – “Chinese Social Media and Effective Marketing on WeChat”

BNCS: 16 May 2017, Singapore – “A 360 Understanding of WeChat”

GA: 15 May 2017, Singapore – “Understand the Modern Chinese Consumers”

HKSTP: 11 May 2017, Hong Kong – “Mastering the Chinese Social Media: WeChat, Weibo and Youku”

RAA & HKIAC: 11 May 2017, Hong Kong – “Russia-Hong Kong Business Summit 2017”

GA: 24 April 2017, Hong Kong – “The Chinese Social Media Workshop: WeChat Edition”

GA: 15 March 2017, Hong Kong – “Reach Chinese Consumers on WeChat, Weibo and Miaopai”

GA: 14 March 2017, Hong Kong – “Social Media in China”

Chat Conference: 25 February 2017, Shanghai – “Growing your Followers on WeChat through Campaigns”

GA: 16 February 2017, Hong Kong – “Social Media Expert Panel: Top Marketing Trends for 2017”

Richemont / IWC: 15 February 2017, Hong Kong – “Marketing to Chinese Consumers Seminar”

Chat Conference: 12 January 2017, Hong Kong – “Growing your Followers on WeChat”

2016

The Women Entrepreneurs Network : 26 October 2016, Hong Kong – “Social Marketing Made Easy”

General Assembly (GA): 20 October 2016, Hong Kong – “Overview of Social Media in China”

The Executive Group: 5 October 2016, Hong Kong – “Marketing to Chinese Consumers”

Italian Chamber of Commerce (ICC): 6 September 2016, Hong Kong – “Expand your Business Network”

WeChat Expo & Workshop: 3 September 2016, Shanghai – “How to Grow Your Followers on WeChat”

The Rotary Club: 2 June 2016, Hong Kong – “Hong Kong Marketing to Chinese Consumers”

WeChat for Business: 19 May 2016, Hong Kong – “Growing your Followers on WeChat”

TVB: 18 May 2016, Hong Kong – “Alarice and its role as a Hong Kong-China-Europe super connector”

The Hong Kong Polytechnic University: 12 May 2016, Hong Kong – “Hong Kong for Russian speaking people”

2015

The Women’s Foundation HK: 24 June 2015, Hong Kong – “Expanding into Mainland China”

GSMA Mobile World Congress / Paperclip HK: 18 May 2015, Hong Kong – “Realizing Chinese Dreams”

TEDxWanChai: 1 February 2015, Hong Kong – “Open Mic Night”

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