This is for business leaders that need orientation, expert advice and solutions fast in a phone call or videoconference. They can quickly and deeply increase their understanding of the ever-evolving China market, Chinese consumers, digital marketing, Chinese social media, China’s online influencers, how New Retail is playing out and other issues. Expert calls are also useful when you want to run your plan or assumptions by a professional or align your team around an idea or a direction.

We’ll schedule a 30-90 minute phone call or videoconference with Ashley or her team members who will address your specific issues and questions in detail. You get Ashley’s or her team’s full attention for the duration of consultation. After each call you get out draft notes with answers to your questions. We also allow video recording, so you can share the video with the team members that couldn’t be on the call or in the room.

Yes. I mentor businesses on the best way to set up and activate their plans in China. While many such projects start with an expert call, it often progresses into a series of calls that tackle various aspects of a company’s operations, different departments and teams. I have also served on consultant advisory boards for major brands and tech companies dealing with expansion in the mainland China market. A series of expert calls is primarily for larger organisations that have several blind spots and strategic decisions to tackle.

I usually conduct expert calls online, unless other arrangements are made in advance.