Entering China Through E-commerce: A Step-By-Step Guide – Ashley Talks 65

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This post presents a guide to follow when articulating a cross-border e-commerce business plan. Each step is explained in more detail in the video. Let’s check it out!
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#1 Rules and Regulations

Overseas merchants should consider what rules and regulations apply to the product categories they aim to sell in the Chinese CBEC market. In particular, they need to pay attention to new regulations stipulated in the beginning of 2016.

#2 Online Sales Channels

In addition to complicated stand-alone websites, overseas merchants should check out e-commerce platforms like Tmall, JD.com and WeChat Stores.

#3 Business Strategy

Overseas merchants should prepare a clear business strategy specifically for China.

#4 Payments

For foreign companies without a legal entity or bank account in China, getting paid for selling their goods on Chinese CBEC platforms can seem challenging at first. They have to master payment solutions for cross-border e-commerce.

#5 Logistics

Overseas merchants should know what logistic solutions they can opt for.

#6 Marketing and Localization

Overseas merchants should seriously consider whether China is the right market for their products, and how to adjust and localize the products and marketing strategy, before making the big step into China.

#7 Intellectual Property Rights

Intellectual property rights violations are one of the main problems overseas merchants face in China. They should take preventative and protective measures related to potential IPR infringements.

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Much of the content for this video was sourced from the recent China CBEC Guidebook by the Consulate-General of the Kingdom of the Netherlands in Shanghai. The full report can be found here http://bit.ly/2xxhGer.