While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms. However, WeChat doesn’t...
There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017  witnessed countless innova...
China has long been perceived as a “nation of copycats,” where the shanzhaimentality reigned supreme, but, while pirating still goes on there, China has already moved on to the next phase of its development. The same has happened with WeChat. What started out as a Chinese copy of Whats...
Today you'll learn about evaluating your KOL promotion, through post views, likes, comments, follower growth, shares and the number of hyperlink clicks. To make sure your next KOL promotion is successful, here’s a checklist for you to refer to. For more great content about entrepreneurship and Ch...
How much do Chinese KOLs cost? In today's #AshleyTalks you'll learn about the prices of different Chinese KOLs on WeChat and Weibo. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia Each KOL ha...
This post is all about Chinese KOL promotions. You can cooperate with Chinese KOLs in many ways such as sponsored posts, product reviews, campaigns, live streaming and social selling. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeC...
How can you audit Chinese KOLs? In today's #AshleyTalks you'll learn 5 steps to make sure you choose Chinese bloggers who are good, effective and genuine. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSoc...
Today I talk about four major ways to find Chinese KOLs, including using search engines on social media platforms, KOL search engines, KOL agencies and marketing agencies. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #...
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