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This post relates misconceptions about selling in the Chinese e-commerce market. In today's #AshleyTalks you'll learn about five huge misconceptions and what preparation I advise for brands before investing in an e-commerce presence in China. For more great content about entrepreneurship and Chines...

In today's #AshleyTalks, I compare general trade and cross-border e-commerce in China. You'll learn how general trade via a trade agent and cross-border sales that use special channels operate. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #Ashley...

This post gives an overview of cross-border e-commerce in China. In today's #AshleyTalks you'll learn what motivates entrepreneurs and consumers to cross-border shop, the most popular CBEC product categories and get a cross-border consumer portrait. For more great content about entrepreneurship and...

In this video, I discuss marketing strategies on Chinese social media. The clip is from a podcast hosted by China Business Cast. Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialM...

Today's video is from a podcast hosted by China Business Cast. I compared China and the west in terms of people's attitudes to social media. Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #Ch...

This video is from a podcast hosted by China Business Cast. I compared the live streaming industry in China and the United States. Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocia...

This is a video of a podcast hosted by Jay Kim. We discuss China's live streaming apps, the comparison between Weibo and Twitter as well as YouTube and Youku, how foreign brands enter the Chinese market, etc. Let’s check it out! For more great content about entrepreneurship and Chinese social med...

This video is all about Chinese influencer marketing. How can you find Chinese influencers? How can you audit and evaluate them? How much do you need to pay them? Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #We...

What is Weibo? Why should you do marketing campaigns on Weibo? How can you set them up? What are the most popular Weibo content types? In today's #AshleyTalks you'll learn more about Weibo marketing. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #...

This video is all about WeChat Marketing. What are WeChat's major features? How can you register a WeChat account for a foreign company? How can you grow followers on WeChat? How can you sell on WeChat? You can find all the answers here. For more great content about entrepreneurship and Chinese soc...