Has Spoken At

In today’s #AshleyTalks, Ashley talks about business strategies that you need to know before engaging in cross border e-commerce in China. You’ll learn about the pros and cons of two different strategies, namely fast growth and organic growth, and how to choose the most suitable one for your bus...

In today’s #AshleyTalks, Ashley shares her outlook on social media in China. You’ll learn about the most exciting content types and the latest functions which help promote and monetize authentic content. For more great content about entrepreneurship and Chinese social media, visit my youtube ch...

In today’s #AshleyTalks, Ashley explains three major characteristics of Chinese millennials. You will learn that they cherish individuality, shop online heavily, and value word of mouth. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks...

In today’s #AshleyTalks, Ashley introduces six mistakes that brands commonly make on Chinese social media. You’ll learn how to avoid PR crises, influencer mismatches, fake KPI results, imprecise marketing strategies, regulation violations and ineffective social media promotion. For more great c...

In today’s #AshleyTalks, Ashley reveals the essential elements that allow brands to remain relevant on Chinese social media. You will learn about the significance of content, interactive campaigns and influencer marketing. For more great content about entrepreneurship and Chinese social media, vi...

In today’s #AshleyTalks, Ashley highlights some key things that you need to bear in mind when you market your brand on Weibo and WeChat. You’ll learn how to stay relevant on these fast-changing platforms and how to optimize your official accounts in terms of content and functionality. For more...

In today’s #AshleyTalks, I introduce the most popular social media platforms in China, which are WeChat and Weibo. You’ll learn how the two platforms work, as well as their most powerful features. You’ll also learn how they can help your business grow in China. For more great content about en...

In today’s #AshleyTalks, you’ll learn about four medium-sized cross-border e-commerce (CBEC) platforms in China, namely Kaola, Xiaohongshu, Yiguo and VIP.com. They are less well-known than Tmall Global and JD Worldwide, yet they are great options for some product categories and business models....

In today’s #AshleyTalks, Ashley introduces her expertise and professional services. You’ll learn about her three businesses, including Alarice (a digital marketing agency), ChoZan (a membership site for social media marketers) and AshleyTalks (a free blog and public speaking). You’ll also lear...

Today’s #AshleyTalks is all about JD Worldwide, the second largest online mall in China. You 'll understand how its combined model of hypermarket and mall works. You'll also learn about the three entry processes, some basic requirements, admission priorities and investment fees. For more great co...