Alibaba offered the tech world a double-whammy in the last fortnight, first with the ceremonial passing of the torch from chairman Jack Ma in a heartfelt open letter, then with the unexpected signing of a joint venture arrangement with Russia’s leading tech player a week afterwards. The deal w...
Alibaba is playing a key role changing the face of retail in China and, probably, the rest of the world. During November’s Double 11 Global Shopping Festival, or Single’s Day, Alibaba set a record in total gross merchandise volumes. The amount of GMV processed by Alipay, which is part of t...
Today you'll learn about evaluating your KOL promotion, through post views, likes, comments, follower growth, shares and the number of hyperlink clicks. To make sure your next KOL promotion is successful, here’s a checklist for you to refer to. For more great content about entrepreneurship and Ch...
How much do Chinese KOLs cost? In today's #AshleyTalks you'll learn about the prices of different Chinese KOLs on WeChat and Weibo. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia Each KOL ha...
This post is all about Chinese KOL promotions. You can cooperate with Chinese KOLs in many ways such as sponsored posts, product reviews, campaigns, live streaming and social selling. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeC...
How can you audit Chinese KOLs? In today's #AshleyTalks you'll learn 5 steps to make sure you choose Chinese bloggers who are good, effective and genuine. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSoc...
Today I talk about four major ways to find Chinese KOLs, including using search engines on social media platforms, KOL search engines, KOL agencies and marketing agencies. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #...
Today I talk about WeChat account ads. They come in several categories such as official account promotions, application promotions, brand and campaign promotions and coupon promotions. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #We...
Today I'll talk about WeChat Moments ads. They're displayed on every user’s WeChat Moments page. The ad itself looks like a normal Moments post but with an additional “Promotion【广告】” tag in the upper right corner. For more great content about entrepreneurship and Chinese social media,...
This post is all about WeChat Advertising. In today's #AshleyTalks you'll learn about the major types of advertising on WeChat, such as WeChat Moment ads and WeChat account ads. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks...
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