In today’s #AshleyTalks, Ashley briefly introduces the China market and Chinese consumers. You’ll understand why Chinese social media can work as a great entry point to the China market. You’ll also learn about how Chinese consumers are using social media as a supplementary channel to connect...

In today’s #AshleyTalks, I present a review of one of my favourite books. The Real-Life MBA is a great manual for business owners, entrepreneurs and organizational leaders. Check out the review below. For more great content about entrepreneurship, visit my youtube channel. #AshleyTalks Boo...

In today’s #AshleyTalks, Ashley talks about business strategies that you need to know before engaging in cross border e-commerce in China. You’ll learn about the pros and cons of two different strategies, namely fast growth and organic growth, and how to choose the most suitable one for your bus...

In today’s #AshleyTalks, Ashley shares her outlook on social media in China. You’ll learn about the most exciting content types and the latest functions which help promote and monetize authentic content. For more great content about entrepreneurship and Chinese social media, visit my youtube ch...

In today’s #AshleyTalks, Ashley explains three major characteristics of Chinese millennials. You will learn that they cherish individuality, shop online heavily, and value word of mouth. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks...

In today’s #AshleyTalks, Ashley introduces six mistakes that brands commonly make on Chinese social media. You’ll learn how to avoid PR crises, influencer mismatches, fake KPI results, imprecise marketing strategies, regulation violations and ineffective social media promotion. For more great c...

In today’s #AshleyTalks, Ashley reveals the essential elements that allow brands to remain relevant on Chinese social media. You will learn about the significance of content, interactive campaigns and influencer marketing. For more great content about entrepreneurship and Chinese social media, vi...

In today’s #AshleyTalks, Ashley highlights some key things that you need to bear in mind when you market your brand on Weibo and WeChat. You’ll learn how to stay relevant on these fast-changing platforms and how to optimize your official accounts in terms of content and functionality. For more...

In today’s #AshleyTalks, I introduce the most popular social media platforms in China, which are WeChat and Weibo. You’ll learn how the two platforms work, as well as their most powerful features. You’ll also learn how they can help your business grow in China. For more great content about en...

In today’s #AshleyTalks, you’ll learn about four medium-sized cross-border e-commerce (CBEC) platforms in China, namely Kaola, Xiaohongshu, Yiguo and VIP.com. They are less well-known than Tmall Global and JD Worldwide, yet they are great options for some product categories and business models....

In today’s #AshleyTalks, Ashley introduces her expertise and professional services. You’ll learn about her three businesses, including Alarice (a digital marketing agency), ChoZan (a membership site for social media marketers) and AshleyTalks (a free blog and public speaking). You’ll also lear...

Today’s #AshleyTalks is all about JD Worldwide, the second largest online mall in China. You 'll understand how its combined model of hypermarket and mall works. You'll also learn about the three entry processes, some basic requirements, admission priorities and investment fees. For more great co...

In today’s #AshleyTalks, Ashley shares tips on self-branding and marketing. To engage in marketing, you need to promote yourself and do things that may not feel comfortable for you at first. Female entrepreneurs also have to overcome their fear of being judged and fear of being criticized for mist...

In today’s #AshleyTalks, Ashley shares the moment that she decided to change from a consultant to an entrepreneur in China. She talks about how one’s mentality evolves during the three stages of entrepreneurship: expert, small business owner and leader of a big company. For more great content a...

In today’s #AshleyTalks, you’ll learn which countries have the biggest presence on #Tmall Global, the sister website of China’s largest online marketplace, #Taobao. You’ll also learn about the five registration criteria and the deposits and fees required to set up your own Tmall store. For...

This video is a clip from the Asia Tech Podcast. I shared the major functions of WeChat as well as my thoughts about its brand positioning as a functionality-driven platform. Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #Ash...

This post is all about the latest rules and regulations for cross-border e-commerce in China. In today’s #AshleyTalks you’ll learn about three key highlights of the regulations introduced in 2016: taxation, the positive list and import models. I also give some advice on cross-border selling with...

This video is a clip from the Asia Tech Podcast. I compared Chinese tourists of the past to Chinese tourists now and shared insights on what they're looking for during their trips. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat...

This video is a clip from the Asia Tech Podcast. I shared my opinions on how Chinese consumers react to multi-national brands and what they look for in their products. Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalk...

This post is a clip from the Asia Tech Podcast. Marketing in China is quite different from marketing in Western countries, so I discussed how foreign brands adapt to China's market in this video. Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my...