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Latest China Marketing
and Consumers Insights

In today’s #AshleyTalks, Ashley briefly introduces the China market and Chinese consumers. You’ll understand why Chinese social media can work as a great entry point to the China market. You’ll also learn about how Chinese consumers are using social media as a supplementary channel to connect...
In today’s #AshleyTalks, I present a review of one of my favourite books. The Real-Life MBA is a great manual for business owners, entrepreneurs and organizational leaders. Check out the review below. For more great content about entrepreneurship, visit my youtube channel. #AshleyTalks Boo...
In today’s #AshleyTalks, Ashley talks about business strategies that you need to know before engaging in cross border e-commerce in China. You’ll learn about the pros and cons of two different strategies, namely fast growth and organic growth, and how to choose the most suitable one for your bus...
In today’s #AshleyTalks, Ashley shares her outlook on social media in China. You’ll learn about the most exciting content types and the latest functions which help promote and monetize authentic content. For more great content about entrepreneurship and Chinese social media, visit my youtube ch...
In today’s #AshleyTalks, Ashley highlights some key things that you need to bear in mind when you market your brand on Weibo and WeChat. You’ll learn how to stay relevant on these fast-changing platforms and how to optimize your official accounts in terms of content and functionality. For more...
In today’s #AshleyTalks, Ashley introduces her expertise and professional services. You’ll learn about her three businesses, including Alarice (a digital marketing agency), ChoZan (a membership site for social media marketers) and AshleyTalks (a free blog and public speaking). You’ll also lear...
In today’s #AshleyTalks, you’ll learn which countries have the biggest presence on #Tmall Global, the sister website of China’s largest online marketplace, #Taobao. You’ll also learn about the five registration criteria and the deposits and fees required to set up your own Tmall store. For...
This video is all about official online channels that enable overseas brands to sell products to Chinese consumers. In today’s #AshleyTalks you’ll learn about six online platforms, including Tmall, JD.com, VIP.com, Xiaohongshu and WeChat Stores. You'll also learn some general guidelines on setti...
This video is a clip from the Asia Tech Podcast. I shared the major functions of WeChat as well as my thoughts about its brand positioning as a functionality-driven platform. Let’s check it out! For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #Ash...
This video is a clip from the Asia Tech Podcast. I compared Chinese tourists of the past to Chinese tourists now and shared insights on what they're looking for during their trips. For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat...
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