Auditing your Chinese KOLs – Ashley Talks 51

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How can you audit Chinese KOLs? In today’s #AshleyTalks you’ll learn 5 steps to make sure you choose Chinese bloggers who are good, effective and genuine.
For more great content about entrepreneurship and Chinese social media, visit my youtube channel. #AshleyTalks #WeChat #Weibo #China #ChineseSocialMedia

How can you find the best KOLs for your brand?

  • Go to their page and look around. How well written are their articles? How frequently are they posting? Would you follow their account?
  • Check their audience. Are their followers real or bots?
  • Check the views/likes/comments for each article.
  • Does the account match your brand image?
  • Check the blogger’s data from previous cooperations and ask the blogger for their generally expected results in terms of reach and engagement but… don’t look for exact and firm KPIs.

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